Campaign Specialist

**Job Purpose**:
The Direct Marketing Specialist is responsible for driving the implementation of the Direct Marketing portfolios and integration of campaign messaging across Digital Channels to change customer behaviour to grow more loyal, engaged and higher spending customers, and help ensure consistent, seamless messaging for Business as Usual campaign delivery. The Campaign Specialist will also assist with the conception of special campaigns (sales driving/ brand reputation building initiatives) and manage the end-to-end execution thereof.

**Key Responsibilities**:
**1. **Translating business needs and implementing workflow**
- Translation of the CFH, Commercial and CLVM promo grids into a DM promo calendar
- Ensuring documentation of all campaigns according to the DM workflow process
- Investigating & recommending opportunities to leverage data to enhance campaign reach and effectiveness
- Assisting in concept development of sales driving & brand reputation enhancing campaigns

**2. Briefing**
- Managing the Creative process from end-to -end
- Managing the Selection process end-to-end
- Providing the Design Team with messaging/ creative recommendations based off customer insights, historical campaign performance, etc.

**3. Execution of campaigns**
- Overseeing the implementation/execution of campaigns through the campaign management system
- Ensuring consistency of messaging across Digital channels
- Managing the creation and approval of special campaign elements with Agency & internal Design Team

**4. Best in class**

Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.

**5. Reporting**:

- Oversee the analysis of campaigns/analyse the campaigns in APT and adobe.
- Design and deliver a comprehensive, easily read “DM Management Report” for all Ackermans DM, ensuring D&A and other Pepkor businesses are aligned in how reporting is done.
- Present a summary at quarterly and/or seasonal PCAs
- Include a DM ROI summary in the company Management Report

**Experience Required**:

- A minimum of 3 years relevant experience gained in a direct marketing / CRM environment.
- Experience in Adobe Campaign manager or similar tool and/or HTML
- Experience within e-commerce and/or a digital company will be a benefit, as well as knowledge of store credit products
- Experience in campaign or project management

**Skills Required**:

- An appreciation and passion for memorable customer engagement through leveraging offers and content
- A solid understanding of CRM across various touchpoints
- A keen interest in data and its ability to inform strategies and plans
- Outstanding numeric and analytical skills
- Experience in marketing and communication
- Solutions-oriented, can-do attitude and high energy
- Highly organized and efficient, whilst being flexible and versatile
- Exceptional English writing skills, with strong attention to detail
- Tech savvy with an inquisitive mind
- Meticulous attention to detail
- Confident, with very strong interpersonal; communication skills and a proven ability to build productive relationships quickly
- An enthusiasm for e-commerce

**Knowledge Required**:

- Knowledge of retail marketing principles
- Customer Data and basic data management principles
- Campaign/ project management principles