Retention Marketing Manager
1 week ago
A premium South African betting site have an amazing career opportunity for a **Retention Marketing Manager** to join their team in **Johannesburg**. You will be responsible for the development and maintenance of the online gaming and sports betting customer journey and lifecycle management processes. Does this **job** sound like the perfect challenge for you? Keep reading
Your key **job** responsibilities as the **Retention Marketing Manager** in **Johannesburg** will include:
- Have a complete knowledge and understanding of all products and facilities
- Manage customer journeys across all touch-points and lifecycle planning, development and execution by conducting an analysis of past and current player activity over the last 12 - 36 months period
- Track customer retention KPIs to optimise results
- Facilitate the design and develop customer engagement and bonusing plans aligned to overall Online Gaming & Sports Betting Marketing strategy
- Benchmark and conduct an analysis of competitor product offerings in the online gaming industry, aligning Campaigns and Bonusing according to customer segmentation
- Have a thorough understanding of online gaming technology and bonusing tools to conceptualise, design and execute relevant campaigns
- Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
- Develop and manage plans for the implementation of the customer engagement strategy
- Develop and manage plans for the execution of the VIP gaming strategy
- Provide innovative concepts and customer insights to increase player activity, site visitations and revenue spend to online facility
Requirements for this **Retention Marketing Manager job** in **Johannesburg**:
- Grade 12
- 3-Year Degree in Marketing is an advantage
- Minimum of 6 years’ experience in CRM, Loyalty and VIP Management preferably obtained in a gaming environment
- Track record of customer journey planning and understanding of data mining and segmentation
- Presentable, enthusiastic and self-driven individual with a natural preference for hosting and managing VIP customers
- Knowledge of online gaming industry
If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job** section.
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