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Retention Manager

2 weeks ago

Johannesburg, South Africa Initiate international Full time

A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing **job** opportunity for a **Retention Manager** to join their team in **Johannesburg**. You will be responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value. Does this sound like you? Keep reading

Your key **job** responsibilities as the **Retention Manager** in **Johannesburg** will include:

- Maximise conversion from registration to first time deposits (FTDs)
- Onboard and educate FTDs to encourage further deposits
- Identify and prioritise accounts that show early value
- Retain valuable active accounts in order to maximise customer lifetime value
- Reactivate valuable inactive accounts
- Implement automated, multichannel CRM flows across all customer lifecycle stages
- Analyse and optimize all campaigns on an ongoing basis
- Report on findings / learnings

Requirements for this **Retention Manager job** in **Johannesburg**:

- Proven experience in a marketing role with retention management exposure
- Understanding of retention performance metrics and data analytics
- Experience in working with retention software, databases and tools
- Excellent sporting knowledge
- General casino games knowledge
- Good English writing skills
- Good communication and organisational skills