Head of Digital Marketing

Are you a **Head of Digital Marketing** looking for an exciting new challenge? An established omni channel **sports betting** operator are looking for you to join their team and work **remotely in South Africa**. They are currently going through a transformation period and are investing and growing the online side of the business. To help achieve their goals, they are looking for you to play a key role in leading the digital transformation of their business. Does this **job** sound perfect for you? Keep reading

Your key **job** responsibilities as the **Head of Digital Marketing** in **Durban (Remote)** will include:

- Develop and execute effective acquisition and retention strategies with key focus on growing the online **sports betting** vertical
- Build and lead the marketing team across all channels including Affiliates, SEO, Programmatic, PPC, SMS, Paid Social and CRM
- Work with senior stakeholders including the Group Managing Director to prepare budgets, allocate resources, set KPI’s and measure ROI
- Develop specific campaigns to create and maintain elevated levels of customer acquisition, reactivation, engagement, and interaction
- Develop online content strategies, considering SEO and Google Analytics
- Forecast player trends and act proactively to improve their market positioning
- Liaise with product, design, operations, and commercial teams to increase customer satisfaction through cohesive strategies
- Provide strategic direction and strong leadership to develop, grow and lead the marketing team
- Stay up to date with digital technologies, market developments and the competitive landscape within the South African **sports betting** industry
- Develop and Implement a social media strategy to grow the brand and increase customer recognition around the brand
- Develop and manage the marketing budget, forecasting and ROI; including analytics and reporting on the effectiveness of campaigns such as conversion rate / player value / ROI to aid decision-making and optimise campaigns and the use of specific marketing channels

Requirements for this **Head of Digital Marketing job** in **Durban (Remote)**:

- Proven experience within a senior digital/acquisition marketing focused role
- A strong understanding of the **sports betting** industry in South Africa including demonstrable experience in the planning and implementation of marketing strategies, campaigns and promotions in **sports betting**:

- Demonstrated experience in designing and implementing successful digital marketing strategies
- Willing to role your sleeves up and get stuck into day-to-day marketing responsibilities
- Strong understanding of how all digital marketing channel’s function
- Solid knowledge of online marketing tools and best practices
- Familiarity with SEO/SEM, Google Analytics, PPC and acquisition software
- Experience with CPA, Revenue Share, CPC and CPM models
- Excellent analytical and project management skills
- Strong team management and communication skills (written and verbal)

What they offer:

- Competitive basic salary plus attractive bonus incentive
- Lots of opportunity to progress your career internally
- SME style culture - lots of autonomy in decision making, a close-knit team, the chance to have a real impact on scaling the business
- Creativity and ideas encouraged across all levels of the business
- Investment in training and development, allowing you to achieve your maximum potential
- The chance to be involved in multiple projects and to build/lead your own team
- Have a real impact on growing the business, structuring the marketing department and introducing new procedures to improve the digital marketing strategy