Marketing & Digital Coordinator

5 days ago

Durban, KwaZulu-Natal, South Africa The Legends Agency Full time R250 000 - R500 000 per year


Job Title: Marketing & Digital Coordinator
Location: Pinetown Head Office
Salary : Market related
Reports to: Marketing Manager

Primary Job Purpose

The primary purpose of this role is to support the development, execution, and evaluation of all brand marketing strategies. The Marketing & Digital Coordinator will play a key role in managing both digital and traditional marketing activities, ensuring brand consistency and effective communication across all platforms.

Key Responsibilities
  • Digital & Traditional Marketing:
    • Manage all brand websites and social media platforms.
    • Develop, execute, and monitor online and traditional communication strategies across all brands.
    • Ensure adherence to both local and global brand guidelines.
  • Marketing Strategy & Execution:
    • Assist in the development and implementation of marketing strategies.
    • Support campaign planning and execution across various channels.
    • Monitor market trends and competitor activities to identify opportunities.
  • Content Management & Brand Communication:
    • Create, curate, and oversee content across digital and traditional platforms.
    • Ensure consistent messaging and brand identity across all channels.
  • Performance Tracking & Reporting:
    • Analyze marketing data and campaign performance to provide insights.
    • Prepare reports on digital engagement, social media performance, and campaign effectiveness.
  • Collaboration & Stakeholder Management:
    • Work closely with internal teams, external agencies, and vendors to execute marketing initiatives.
    • Coordinate marketing efforts across multiple stakeholders.
Qualifications & Experience
  • Education:
    • Bachelors degree in Marketing or a related field.
  • Experience:
    • 5-10 years of experience in marketing.
    • Strong background in both digital and traditional marketing.
    • Proven ability to manage brand websites and social media platforms.
    • Experience in executing and analyzing marketing campaigns.
Key Skills & Competencies
  • Strong understanding of digital marketing trends and social media management.
  • Excellent communication and content creation skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Analytical skills to assess marketing performance and adjust strategies accordingly.
  • Knowledge of branding and adherence to corporate guidelines.
  • Strong project management and organizational abilities.
What We Offer
  • A dynamic and collaborative work environment.
  • The opportunity to work with a well-established brand.
  • Career growth and development opportunities.

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