Digital Solutions Consultant
2 days ago
The Digital Solutions Consultant's role will form part of the product specialist & consultancy layer within the global Operations team. This role requires high expertise within the media & Martech field as consultancy towards clients, internal operations and commercial team will have to be provided.
The Solution Consultant is primarily responsible for determining the overall strategic, operation and technical scope of new business opportunities, which includes, but not limited to, working closely with commercial & operational teams on Business development, (proposals / RFP's), identifying opportunities to present customized solutions for organisations, and head the delivery of those solutions.
Ensure the demonstration of technical feasibility by beta tests and trial programs, and then productise and train for scaling solution as an expansion on current product/service offering.
The Solutions consultant will also assist global markets when required with the commercial structures, product consultancy and technical advice. They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.
**So what is a solutions consultant?**
Digital Solutions Consultants are responsible for coordinating with client's management to understand their business problems and develop effective digital solutions. In more simple words, DSC will be responsible for recommending marketing strategies and ideas to achieve company revenue goals. Working with MDs to identify new business opportunities and write a business case/proposals.
The role of a Solutions Consultant requires the building of activation, and implementation strategies, drawing up of technical solutions documents, designing of frameworks, SOWs, audit outputs, best practice documentation, Blueprints and guidance on migrations, implementation and responsible for new stack onboarding, training and enablement programmes.
Keeping a close eye on strategic clients will be a default with the onboarding of strategic clients by following a process framework, and be responsible for the client's Governance of their GMP tech-stack.
The Solutions Consultant will work closely with Operational Country Heads to assist teams with analyzing data and advise where campaign strategies can be improved. This role requires practical knowledge of data layers, measurement strategies and tracking setups, audience segmentation, campaign management, media strategy, creative advice, advanced research and analysis.
Keeping up to date with global market trends, data privacy, new products, product updates & innovative media strategies will form an integral part of this role.
This position is one of the few around South Africa and will be a major step in your online career.
**Place within organisation**
- Reports directly to a Strategic Consulting Lead in the Consultancy team and in-directly to the H/O Consultancy
- Falls within the reporting lines under the Operations Director
- Works closely with Operational Country Heads, MD's of various markets, other in-market consultants, Commercial Teams, and Paid Media Managers.
- Nurture partner relationships, in particular, Google (GMP) and Facebook as our platform partners.
**KNOWLEDGE AND EXPERIENCE**
IMPERATIVE
- Fluent in spoken and written English
- Minimum of +7years experience in Digital Marketing
- Comfortable presenting and pitching for business with strong presentation skills
- Strong analytical and problem-solving skills
- Be able to relate to the client's needs and translate them into workable and innovative solutions.
- Strategic Thinking
- Experience with Media Strategy and planning for X-Channel investment to showcase yield
- Advanced programmatic Media Buying experience (SEM / Social / Display)
- Extensive Google Marketing Platform (GMP) experience (previously known as DoubleClick with modules DV360, CM360, SA360)
- 3rd Party tracking solutions
- Google Analytics and advanced data analysis, including attribution reporting
- Basic to intermediate knowledge of Javascript and HTML
- Advanced knowledge of Excel / Google Sheets
- Project Management
ADVANTAGE
- Strong mobile and app experience, including Firebase tracking
- Experience building & optimising feeds for data-driven projects / and or shopping
- Knowledge of Digital transformation
- AppsFlyer knowledge
- Data Studio and dash-building experience
- Data Management with some experience with Google Cloud (BQ & ADH)
- SEO & Website optimisation
- API integrations
- Language capabilities: German, Spanish
- Train-the-trainer facilitation
DESIRED CHARACTERISTICS
- Good technical communicator - be able to turn complexity into simplicity
- Must have a passion for digital marketing and want to build a career within the digital space
- Autonomous, proactive and resourceful attitude where you are a self-motivated and driven individual
- Cool under pressure
- Ability to be entrepreneurial and to create their own opportunities a
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