Digital Marketing Manager
1 week ago
Bring your possibility to life Define your career with us - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary The digital marketing role with specialization in analytics, attribution, SEO and optimization will play a key role in creating a digital ecosystem that brings together our digital channels (app, web etc.), key performance metrics (traffic, drop off, usage, conversions, attribution, analysis etc.) and optimization thereof (driving business value such as sales and adoption). **Job Description**: Your key day to day responsibilities will include: - Strategy/roadmap development: Develop a clear roadmap to enhance the digital assets of the organization starting with clear methods to ensure data quality and accuracy, key analyses and reporting to help identify key issues and areas for improvement, defined ways to drive the optimization we need, the maturity skills and tools if not already provided and finally a timed plan to achieve - Technical standards: Development and deployment of standards that can be taught and implemented across the digital organization - Environment immersion: Quickly get familiar with all digital channels as verticals and subsequent understanding of how businesses and business products make use of the channels as the "horizontal". Develop relationships with the key stakeholders and involve the use of optimization at every stage of product development across all channels - Stakeholder management and operations: Develop a daily rhythm and operational framework to interact with key stakeholders in order to drive action, responsibility and results where needed. This will include leadership of your own team from day to day. - Recommendations: Be clear and thorough in bringing about the correct recommendations to drive performance in our digital channels and be able to prioritize in terms of feasibility and impact - Execution: Tied to the operational and recommendations above, must be able to execute daily, review reports and tweak on an ongoing basis, moving away from any ad-hoc function - Results: Quickly use the attribution and data derived from early engagements to set-up dashboards and/or other analytical reporting such that results are viewed daily and iterated such that targets can be achieved - Iteration: Create and implement an iterative, agile and rapid culture in the team to drive performance Education Bachelor's Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (required) - Absa Bank Limited reserves the right not to make an appointment to the post as advertised_
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