Digital Marketing Manager

2 weeks ago

Johannesburg, South Africa Barron Full time

We are seeking a highly skilled and experienced **Digital Marketing Manager** to join our dynamic team at Barron. The Digital Marketing Manager will be responsible for developing, implementing, and managing our overall digital marketing strategy with the goal of driving **brand awareness, customer engagement, and lead generation**.

**Key Responsibilities**:

- Develop and execute a comprehensive **digital marketing strategy** aligned with company goals and objectives.
- Monitor, analyze, and report on digital marketing performance to identify trends, insights, and opportunities for continuous improvement.
- Collaborate with internal teams (Sales, Commercial, and Website) to create and optimize impactful digital content and campaigns.
- Stay informed on the latest **digital trends, technologies, and best practices** to ensure innovation in Barron’s marketing efforts.
- Lead and mentor a team of digital marketing specialists, including a **Marketing Coordinator and Senior Marketing Graphic Designer**.
- Build and maintain strong working relationships with **agencies, vendors, suppliers, and industry partners**.
- Oversee development and approval of digital and marketing material, including website updates, social media content, and campaign collateral.
- Ensure all campaigns are aligned with **Barron’s brand presence in local and international markets**.

**Qualifications**:

- Bachelor’s degree in **Marketing, Communications, or a related field** (NQF 7 minimum, postgraduate qualification advantageous).
- ** 5+ years’ experience** in digital marketing with a strong focus on strategy development and campaign execution.
- Proven success in driving results and ROI through integrated digital marketing campaigns.
- Strong **analytical skills** with the ability to make data-driven decisions.
- Excellent **communication, leadership, and organizational skills**.
- Experience in **people management** (minimum 3 years).
- Proficiency with digital marketing tools and platforms, such as **Google Analytics, Google Ads, SEO tools, HubSpot, and social media management platforms**.
- Experience in **wholesale/retail or FMCG** industries preferred.

**Additional Requirements**:

- Valid Code 8 driver’s license and own transport.
- Flexibility with regards to travel and working hours.
- Must be a South African citizen.

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