Brand Manager

Please note that the responsibilities listed below are not exhaustive and may be expanded or modified as necessary to meet the evolving needs of the organization.

**MAIN PURPOSE OF POSITION**:
The main purpose of the position is to drive and manage the strategic positioning, marketing, and sales enablement of the Grandstream and Arista product portfolio within the region. The Brand Manager will be responsible for growing brand awareness, developing go-to-market strategies, and supporting channel partners and internal teams to achieve sales targets and market growth.

**Grandstream And Arista Brand Manager Job** Duties and Responsibilities.**
- Develop and execute the Grandstream brand strategy aligned to business goals.
- Drive marketing initiatives including campaigns, product launches, events, and digital marketing activities.
- Collaborate with the sales team to identify opportunities and support channel enablement.
- Manage vendor relationships and liaise with Grandstream on marketing plans, budgets, and targets.
- Monitor competitor activity and market trends to position Grandstream effectively.
- Create and deliver training sessions, product demos, and webinars for internal teams and partners.
- Manage marketing budgets and ensure ROI on all activities.
- Report on brand performance, market penetration, and partner engagement.
- Support with pricing strategy, promotions, and product positioning.

**Business Strategy Development and Execution**
- Training on vendor processes and systems
- Managing minimum certification level of partners
- Involving partners in vendor training and events
- Ensure operational excellence of vendor within the partner.
- Orders are placed on vendor timeously.
- Quotes are fast and accurate.
- Credits are passed by the vendor and to the reseller/partner.
- ETA and delivery information
- Escalation of partner operational issues at vendor and focus on resolution.
- Understand the development strategy for the vendor and implement it in the SBM sector.
- Increase customer coverage / count for vendors and Pinnacle.
- Increase vendor product coverage for a vendor.
- Increase geographic coverage for vendors.
- Define and document a development plan with each partner and focus on the execution
- Review the plan every quarter.
- Present the status of the development plan back to the vendor.
- Training and up-skilling of partners and First Distribution
- Development partner to grow sales and presales resources of partner.
- Training on vendor sales tools

**Vendor & Partner Relationship Management**
- Technical, Presales
- Sales Management, Marketing Working with the partner to drive marketing initiatives on behalf of the vendor, these initiatives may include.
- Marketing events
- Tele-campaigns
- Internal incentives
- Promotion of vendor events
- Driving vendor GTM’s with the partner
- Managing the vendor sales process
- Deal Registration
- Discount Management
- Lobbying support for partner at the vendor
- Margin management (ensuring the integrity of channel pricing)
- Vendor sales funnel management & reporting funnel to vendor
- Enlisting vendor support to drive the opportunity to closure
- Vendor relationship management
- Making sure that relationships are maintained with key vendor contacts that are required to be successful quarterly reviews for the partner.
- Solution focus for each partner
- Vendors focus on each product.

**Product Lifecycle Management**
- Take ultimate responsibility for the revenue target allocated to the partner.
- Drive FD’s product focus within each respective partner
- Be the custodian of the vendor relationship at the partner.
- Ensure that vendors’ products are top of mind with all key stakeholders within the partner.
- Analyze market segments and develop marketing strategies to build product demand by creating effective solutions and awareness of the product and brand
- Provide marketing plans and GTM plans for the sales team
- Liaise with vendors and industry to understand product and market trends and amend plans accordingly to ensure efficient product life cycle management and maximize opportunities
- Clearly communicate product, market strategy, objectives and technical
- Strategic account management plan for all channel partners to be presented once a quarter as part of your quarterly review
- Monitor inventory (inventory turns, stock aging, stock days, obsolesces, stock-outs) for the stock to meet all key performance indicators
- Negotiate targets, rebates, co-op marketing funds, stock rotation, pricing, and supply
- Manage orders and warranty return
- Ensure that customer-related queries are effectively dealt with and solved
- Assist the team with other related functions when and where required
- Submit Weekly / Monthly/quarterly reports as required by management, vendors, and partners

**Internal training associated with competencies**:

- During the first week of your employment, you'll be presented with a meticulously crafted learning map d