Brand Manager

23 hours ago

Midrand, South Africa Famous Brands Full time

Assist in development of the annual brand strategy and Marketing plan
- Execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar
- Seek new opportunities to deliver against the brand plan and/or improve the plan
- Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
- Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
- Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
- Assist in management of public relations and brand sponsorships
- Assist in the development of a two year innovation pipeline to meet brand objectives
- Provide forecasts for promotions and new products to minimize write off costs
- Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc) to ensure they align with brand CI
- Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities
- Utilise consumer research to gain consumer insights that drive decisions
- Analyse sales data and report on the performance of promotions and products
- Evaluate competitor pricing and report on a regular basis
- Manage the specific marketing budget lines to ensure nil overspend
- Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers
- Help co-ordinate the brand’s National Franchisee Conference, National Franchise Forum meetings and regional roadshows
- Minimum Matric with a relevant tertiary qualification
- Marketing background/qualification essential
- Previous brand marketing experience within franchising an advantage
- Minimum of 3 years’ experience in the FMCG/Retail/Food Franchising industry
- Understanding of South African media environment
- Excellent knowledge of Digital Marketing and social media platforms an advantage

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