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Brand Manager: Debonairs

2 weeks ago

Midrand, South Africa Famous Brands Full time

**Key Tasks and Responsibilities**
- Assist in development of the annual brand strategy and Marketing plan
- Execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar
- Seek new opportunities to deliver against the brand plan and/or improve the plan
- Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
- Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
- Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
- Assist in management of public relations and brand sponsorships
- Assist in the development of a two year innovation pipeline to meet brand objectives
- Provide forecasts for promotions and new products to minimize write off costs
- Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc) to ensure they align with brand CI
- Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities
- Utilise consumer research to gain consumer insights that drive decisions
- Analyse sales data and report on the performance of promotions and products
- Evaluate competitor pricing and report on a regular basis
- Manage the specific marketing budget lines to ensure nil overspend
- Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers
- Help co-ordinate the brands National Franchisee Conference, National Forum meetings and regional roadshows

**Knowledge, Skills and Experience**
- Minimum Matric with a relevant tertiary qualification
- Marketing background/qualification essential
- Previous brand marketing experience within franchising and advantage
- Minimum of 3 years' experience in the FMCG/Retail/Food Franchising industry
- Understanding of South African media environment
- Excellent knowledge of Digital Marketing and social media platforms and advantage
- Excellent interpersonal, written & presentation skills
- Highly enumerate & computer literate
- Proactive, innovative thinker, ability to implement with excellence and accuracy
- Multi-task orientated
- Ability to work well under pressure
- Deadline driven