Paid Media Lead

**Who we are**:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

**We are looking for a Paid Media Lead with at least 5+ years' experience in overseeing paid media campaigns with a campaign manager, strategy and client facing**

**Responsibilities**
- Design, manage, optimize and scale ad campaigns across paid social, search, video and display as you see fit
Write ad copy and brief external teams with creative and tagging/tracking requirements
Research, build and revise audience targeting across paid media
- Analyse data both in-platform and in Google Sheets to find issues and opportunities
- Propose ad budget allocations and control costs
- Reporting clear insights and recommendations for our team and clients
- Build relationships and collaborate effectively with other channel owners outside of Paid Media
- Innovate new advertising strategies and techniques that push ad platforms to their absolute limits
- Document and maintain winning processes, and train future staff in their use
- Share what you learn in this role online and at events, promoting the expertise of both our company and you personally
- A Minimum of 5+ years' experience (ideally with an agency), with strong experience in both PPC and Paid Social
- Passionate about driving real behaviour at scale and appreciating the responsibility of influencing large audiences
Big thinker who has real ambition in massive growth for their accounts, their personal development, and the wider company
- Able to be both strategic in your thinking, and very hands on in your activity
- The ability to be agile across multiple clients, being able to multitask is a must
- Interested in and appreciative of wider digital marketing channels and how they interact with paid media
- A proactive approach to planning and scheduling with the confidence to solve problems as they arise
- Exceptional communication and reporting skills
- Actively improving your knowledge and up to speed on industry developments and opportunities
- Ideally you also have experience with:

- Google Tag Manager
- Google Analytics
- Conversion Tracking
- Pixel Implementation
- Analysing and troubleshooting (ad related) issues

**Experience/Qualifications**
- At least 5 years' experience in paid media campaign management
- Experience in the following ad managers:

- LinkedIn
- Facebook
- Twitter
- Experience in Google Marketing Suite:

- Google Ads
- Search 360
- DV360
- Google Tag Manager
- Google Analytics
- Conversion Tracking
- Pixel Implementation
- Analysing and troubleshooting (ad related) issues
- Proficient in MS Office particularly Excel and PowerPoint
- Power BI and Google Data Studio is a plus

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.