Junior Marketing Manager

4 days ago

Randburg, South Africa Signa Group Full time

**QUALIFICATIONS & EXPERIENCE**
- Diploma or Degree in Marketing, Communications or equivalent.
- 3 - 5 years of experience in a fast-paced B2B marketing environment, preferably in the professional services or education sectors.
- Knowledge of B-BBEE and Training environment would be valuable.
- Experience managing marketing campaigns with a strong focus on digital channels.
- Demonstrated experience in lead generation driven website management, direct mail, and digital advertising.

**COMPETENCIES & SKILLS**
- Excellent understanding of the link between marketing and sales.
- Strong proficiency in the use of technology, spreadsheets, word processing, presentations, filing systems - preferably Google based environment
- Proven understanding of social media platform management and digital analytics (Google Business, Google Analytics, LinkedIn, Facebook, Instagram, X)
- Excellent oral and written communication skills.
- Proven ability to generate B2B content for multiple formats/uses.
- Proven ability to execute B2B campaigns and manage digital content.
- Strong attention to detail.
- Excellent interpersonal skills.
- Project and time management skills - must be able to manage many moving parts and details at once.
- Ability to complete work within established time frames.

**DUITES & RESPONSIBILITIES**
**The duties include the following**:

- Develop and manage marketing campaigns aligned to brand building, product awareness or sales activities according to the sales and marketing strategy.
- Creation and production of all marketing material according to marketing plans.
- Planning and implementing promotional campaigns in association with the sales department.
- Management of lead generation campaigns, measuring results.
- Maintenance of brand and corporate identity.
- Preparing and executing digital marketing campaigns.
- Monitoring and reporting on effectiveness of marketing communications.
- Working closely with design agencies / ICs and assisting with new product launches.
- Conducting market research to understand the industry and align all marketing activities to best practice.
- Develop, project manage and deploy Signa Academy marketing activities to enable brand building and sales.
- Co-ordinate marketing campaigns with business strategy and sales objectives.
- Execute all activities related to operational deployment of the marketing plan.
- Develop content for campaigns, sales / education materials, collateral, events and other materials as needed to drive demand and retention while delivering a seamless customer experience.
- Social media content planning, development and execution.
- Maintenance, content development and SEO optimisation of Signa Academy website.
- Review web and social media analytics on an ongoing basis and generate monthly and quarterly reports.

For more information please contact:
Vutomi Mukhari

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