Copywriter- Tfg Beauty

2 days ago

Western Cape, South Africa The Foschini Group Full time

**Key Responsibilities**:

- The role in collaboration with the Marketing Team, will be responsible for creating awareness, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
- Responsible to outline Brand Tone Guidelines & hold the brand tone of voice across all marketing channels.
- Collaboration with the creative team to supply seasonal and campaign concept rationale and thread of storytelling in order to create compelling and engaging marketing campaigns to support business strategy & objectives.
- Assist Brand Manager with Brand PR outputs, including Press Releases, Event presentation notes & scripts for content.
- Attract new customers & engage current customers through copy across all marketing channels.
- Support reactive trade decisions with offer copy for flexible implementation
- Working closely with the TFG Beauty Product Development team for all packaging & product copy requirements
- Be abreast of Consumer and competitor trends and insights into trending captions, Vernac, brand relevant conversations.

**Qualifications and Experience**:

- 2 years of experience minimum
- Digital marketing experience
- Beauty or media background is preferred

**Skills**:

- Excellent communication skills
- Excellent copywriting skills
- Creative & Conceptual skills
- Passion to be a part of a leading fashion & beauty brand

**Behaviours**:

- Communicates Effectively - conveys information and communicates ideas in a clear, concise & impactful manner
- Customer Focus - understands, anticipates, and meets the needs and expectations of customers
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness,& quality of various work processesTech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth

LI_MN01

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