Digital Marketing Manager

2 weeks ago

Cape Town, South Africa ViVa Outsourcing Full time

**We are looking for a skilled Digital Marketing Specialist to join the ViVa team**

**About ViVa Outsourcing**:
ViVa Outsourcing is a Cape Town based Start Up, providing business services to international clients. We have ambitious growth expectations, as we operate in the exciting and fast-growing field of online learning. Our offices are in an attractive setting, within a well looked after business park in Tokai. This is an outstanding opportunity to start this journey together with us and to build a dynamic, motivated team around you.

**About our client**:
Our client is a leading provider of certification examinations all over the world. For more than 10 years, they have played a large role in certifying the know-how of IT professionals in over 90 countries on 6 continents in 10 languages. With over 30,000 certifications per year, they paves the way for successful career development.

**Responsibilities**

▪ In charge of the overall performance of the organization.

▪ The role will be to drive conversions at optimal costs per acquisition.

▪ A keen eye for detail and data analysis would be a winning trait for this role.

▪ Develop and oversee overall performance marketing strategy

▪ Create and manage Google Ads and Social Media campaigns.

▪ Ensure top organic search ranking positions (SEO)

▪ Regularly review and optimize all advertising campaigns for positive ROAS (Return on Advertising Spend)

▪ Manage paid listings on third-party websites and media partners

▪ Manage Google Analytics to track and measure all marketing campaigns

▪ Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

▪ Perform keyword research on a regular basis

▪ Develop keyword plans by conducting keyword research on a regular basis to generate content ideas and optimize existing content

▪ Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings

**You are a good match if**:
▪ You have at least three years of relevant experience in a similar role.

▪ You have a degree in the field of marketing, media, business administration, or comparable education.

▪ You have strong familiarity with Webmaster Tool, web analytics tools (mostly Google Analytics), and other 3rd party tools for SEO/SEM and social media.

▪ You are structured, analytical, and detail-oriented.

▪ You have strong interpersonal skills.

▪ You are enthusiastic about innovation topics like mobility and technology.

**Salary**: R20,000.00 - R40,000.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

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