Account Manager – Digital Marketer

5 days ago

Cape Town, South Africa Shift ONE Digital Full time

● Job level: Mid Level● Type: Permanent, full-time● Education: Undergraduate or postgraduate in marketing, journalism, advertising or digitalmarketing.● Experience: 3+ years experience in social media and digital marketing. Account Manager Roles and Responsibilities: Strategic Account Management ● Act as the primary point of contact between client(s) and the agency, ensuring clear communication and alignment on goals● Develop and execute a monthly strategy to meet the invoicing target, utilising the available budget effectively and efficiently.● Proactively identify opportunities for any ad hoc projects to increase monthly invoicing revenue.● Plan and implement campaigns that align with client(s) core pillars. Budget and Financial Oversight ● Manage the fixed monthly marketing budget and allocate any remaining ‘kitty’ strategically for additional campaigns and projects.● Monitor spend vs. revenue generation to ensure all financial targets are met.● Approve and track expenditures related to campaigns, ensuring no overspending occurs.● Maintain accurate records of monthly financial performance, including underspend carryovers or adjustments to align with annual targets.. Campaign and Project Management ● Oversee the execution of fixed monthly deliverables, including but not limited to: Social media posts, community management, mailers, and boosted content strategies. SEO-optimised articles and website updates. Monthly email campaigns and lead generation initiatives. ● Coordinate the production of ad hoc deliverables, such as brochures, videos, advertorials, and competitions, ensuring on-time delivery and high quality.● Collaborate with designers, writers, and media specialists to ensure all assets align with client(s) brand standards. Client Relations and Communication ● Maintain regular, transparent communication with client(s) through weekly status meetings and updates.● Address client(s) feedback and requests promptly, ensuring continuous satisfaction.● Prepare and present detailed monthly performance reports, including campaign outcomes, engagement metrics, and financial results. Content and Collateral Management ● Develop and manage content calendars for social media, email marketing, articles and publications.● Review and approve all creative briefs, ensuring alignment with brand guidelines and strategic objectives.● Coordinate the production and distribution of press articles and advertisements in industry-relevant publications. Team Leadership and Collaboration/CMS ● Act as a central coordinator between the agency team, client(s), and external vendors.● Ensure all stakeholders are aligned on project goals, timelines, and deliverables.● Provide guidance and mentorship to junior team members where necessary.● Effective time management and tracking. Performance Tracking and Reporting ● Compile and analyse campaign performance metrics, offering actionable insights for continuous improvement.● Track ROI on campaigns and projects, providing feedback to optimise future efforts.● Monitor website traffic, email engagement, and social media analytics to identify trends and areas of opportunity. Additional Account Management (Future) ● Prepare to take on an additional client account(s) in the near future, ensuring scalability in workload and resource allocation.● Establish processes to seamlessly manage multiple accounts without compromising the quality of service.. Posted in Ready to start innovating your brand with us? #J-18808-Ljbffr

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