Diabetes Brand Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy. They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.
- This role is based in Johannesburg._

**Responsibilities**:
Analysis:
External market analysis/monitoring:

- Review marketplace data and make recommendations from brand/molecule implications and actions.
- Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
- Communicate information about the market and insights to support with brand strategy.
- Good market understanding of healthcare environment, current and future competitor actions
- Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.

Internal analysis:

- Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
- Use analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.

Planning
- Participate in and contribute to strategy development by actively participating and listening to insight generation activities across key players/cross
- functional experts and identify opportunities/challenges.
- Develop a strategic plan under guidance
- Participate in brand planning process and meetings
- Identify gaps between strategy and clinical/publication/product development plans that affect the life-cycle of the brand/molecule

Marketing Planning
- Use knowledge of the elements of the marketing mix, other marketing tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
- Plan brand activities in line with local processes and policies to ensure positive customer experience
- Remove barriers that will prohibit Lilly South Africa from delivering a positive customer experience
- Identify the pre-market conditioning activities that may be necessary to commercialize a molecule.
- Develop a commercialization plan with guidance
- Use working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
- Ensure brand tactics and insights are data driven
- Identify insights for brand partnership with Lilly Market Research (LMR)

Implementation and execution of brand strategy
- Ability to update and reflect market strategy to reflect emerging/changing trends
- Identify and implement multi-channel engagement brand solutions in collaboration with Digital Marketing Manager
- Recommend specific marketing tactics based on promotional mix, interpretation of published medical data etc.
- Ability to test, monitor, evaluate marketing tactics and adjust marketing plans accordingly
- Use appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
- Influence cross-functional decision-making, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/Leadership
- Manage vendors and groups involved with tactical development and implementation
- Create internal communication plans with tailored messaging for key stakeholders
- Utilize data and analytics to track key execution measures and inform key internal stakeholders
- Actively collaborate and liaise with field-based employees to understand customer needs and to execute tactical plans accordingly
- Review production stocking and inventory process indicators to meet sales forecasts
- Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
- Ensure financial management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
- Embrace new corporate/regional/affiliate strategic dire