Ecommerce Copywriter- Cape Union Mart
1 day ago
We’re looking for a detail-driven and commercially minded eCommerce Copywriter to join our team on a maternity cover contract. In this role, you’ll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates, you’ll play a key role in enhancing the customer journey and driving performance across our digital channels.
**Key Duties**
- Create accurate, engaging & SEO-optimised product copy across a range of categories
- Maintain consistency in product naming conventions and attributes to support search and filtering
- Ensure completeness and accuracy of product information through cross-functional collaboration
- Review site search terms and customer feedback to improve product data and discoverability
- Update on-site content including homepages and landing pages in line with campaigns and seasonal promotions
- Moderate product reviews and take appropriate actions where necessary
- Collaborate with wider teams (eg. Merchandise & Marketing) to ensure messaging consistency
- Contribute to ongoing site improvements by analysing user behaviour and performance data
- Stay informed on industry trends and conduct regular benchmarking to identify opportunities
- Champion SEO best practices across all web content and support continuous optimisation efforts
**Job Requirements**
- Knowledge, Experience & Qualifications
- At least 3- 5 years’ experience in a similar position
- Matric and related tertiary education in digital/ eCommerce
- High-level understanding of web design and web analysis
- Understanding of SEO and eCommerce copywriting best practices
- Experience with eCommerce platforms & Google Analytics
- Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
- Proficiency in Microsoft Office Suite (specifically MS Excel)
- Domain knowledge in eCommerce, retail, online advertising and/or analytics
- Competencies
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX
-
Ecommerce Copywriter- Poetry
2 days ago
Cape Town, South Africa Cape Union Mart Group Full timeJob Overview Cape Town, Western Cape, South Africa We’re looking for a detail-driven and commercially minded eCommerce Copywriter to join our team. In this role, you’ll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates,...
-
Copywriter
1 week ago
Cape Town, South Africa Cape Union Mart International Full timeJoin our creative team as Copywriter at the Cape Union Mart Group in Cape Town. As a leading retail brand in South Africa, the Cape Union Mart Group is synonymous with adventure and quality. Nestled within the heart of Cape Town, our in-house Creative Studio within the Marketing Department is where the magic happens. We’re looking for a creative...
-
Ecommerce Copywriter- Old Khaki
6 days ago
Cape Town, Western Cape, South Africa Cape Union Mart Full time R90 000 - R120 000 per yearWe're looking for a detail-driven and commercially minded eCommerce Copywriter to join our team. In this role, you'll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates, you'll play a key role in enhancing the customer journey and...
-
Allocator - Outdoor (Cape Union Mart)
1 week ago
Cape Town, South Africa Cape Union Mart Full timeAn opportunity has become available in our **Outdoor Team **for a confident, energetic and resilient **Merchandise Allocator **who has the strong analytical, logical reasoning and numerical abilities required to oversee the allocations for the relevant **Cape Union Mart Outdoor **portfolio in adherence to the Cape Union Mart Group standards. **Duties and...
-
Digital Content Specialist
2 weeks ago
Cape Town, South Africa Cape Union Mart International Full timeAdditionally, the Digital Content Specialist will be expected to stay up to date with industry trends and best practices to continuously improve our content strategy. This is an excellent opportunity for someone who is passionate about digital marketing and looking to make a significant impact in a fast-paced and innovative retail environment. **KEY...
-
Digital Brand Lead
1 day ago
Cape Town, South Africa Cape Union Mart Full timeOur Marketing department requires a dedicated and passionate Digital Brand Lead to take ownership of Cape Union Mart & K-Way brands, guiding and supporting a small digital content team to deliver a rich customer experience which is aligned to business objectives and industry best practice. This role also includes relationship management across numerous...
-
Ecommerce Copywriter
1 day ago
Cape Town, South Africa Cape Union Mart Full timeOur eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis. **Key...
-
Ecommerce Brand Lead
3 days ago
Cape Town, South Africa Cape Union Mart Full timeOur **eCommerce** department requires a dedicated and passionate **eCommerce Brand Lead** to take ownership of one or more of the Cape Union Mart websites, guiding and supporting a small team to deliver a rich customer experience which is aligned to business objectives and industry best practice. This role also includes relationship management across...
-
Ecommerce Copywriter: SEO‑Driven Content
2 days ago
Cape Town, South Africa Cape Union Mart Group Full timeA retail company in Cape Town is looking for a detail-driven eCommerce Copywriter. The role involves crafting SEO-optimised product copy, maintaining product data quality, and ensuring alignment with brand messaging. The ideal candidate will have 3-5 years of relevant experience and a strong understanding of digital marketing. This is a full-time position...
-
Multimedia Designer
2 days ago
Cape Town, South Africa Cape Union Mart Group Full timeMultimedia Designer - Cape Town The Cape Union Mart Group is seeking an experienced multimedia designer to join their creative studio in Cape Town. This role provides the opportunity to create engaging digital content for leading brands such as Cape Union Mart, K-Way, Old Khaki, Poetry, and the company's rewards programme. Key Responsibilities Develop...