Ecommerce Brand Lead

5 days ago

Cape Town, South Africa Cape Union Mart Full time

Our **eCommerce** department requires a dedicated and passionate **eCommerce Brand Lead** to take ownership of one or more of the Cape Union Mart websites, guiding and supporting a small team to deliver a rich customer experience which is aligned to business objectives and industry best practice. This role also includes relationship management across numerous teams, as well as driving improvements to business processes.

The role will require the incumbent to oversee the effective planning, QA and execution of all website content on a day-to-day basis, working across teams to drive sales, maximise profitability & execute relevant campaigns, promotions & launches. A key focus area will be to monitor ongoing performance of the relevant website(s), using data & web analytics to identify areas for improvement and sharing feedback and insights on a regular basis. The incumbent will be expected to take ownership of cross-functional meetings from an eCommerce perspective.

**Key Duties**
- Oversee day-to-day operational eCommerce activity within the team, including product catalogue management and alignment to the agreed marketing calendar
- Partner with the Merchandise & Marketing teams to define & optimise the website content calendar
- Perform analysis of relevant events & campaigns and strategise on how to optimise future efforts
- Drive the use & optimisation of all available tools to drive conversion & UX, including but not limited to on-site search, AI personalisation and A/B testing
- Carry out regular competitor benchmarking & analysis
- Participate in user testing of new website development, as needed
- Manage escalations of website/ system bugs and issues to management and IT
- Compile & circulate weekly and monthly performance reports

**Knowledge, Experience & Qualifications**
- Minimum of 4 years’ experience in a similar position
- Matric and related tertiary education in digital/ eCommerce
- High-level understanding of web design and web analysis
- Experience with eCommerce platforms, Google Analytics & SEO
- Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
- Proficiency in Microsoft Office Suite (specifically MS Excel)
- Domain knowledge in eCommerce, retail, online advertising and/or analytics
- Strong working knowledge of Product, Inventory and Order management systems

**Competencies**
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work cross-functionally and with a wide range of indivduals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- Data-driven & analytical background, capable of digging into data and telling stories about that data
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX

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