Ecommerce Copywriter

3 days ago

Cape Town, South Africa Cape Union Mart Full time

Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

**Key Duties**
- Create ‘best in class’ product copy across multiple product categories, considering customer experience as well as SEO
- Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
- Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
- Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
- Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
- Perform regular QA & website audits to ensure website content is of the highest standard
- Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
- Carry out regular competitor analysis & research in order to align with industry best practice
- Respond to issues or queries from customers and internal or external teams as needed
- Gain a thorough understanding of our business, competitors and customers
- Articulate and share insights, learnings and best practice with all relevant stakeholders
- Bring forward recommendations & processes to enhance speed & scale of content development and rollout
- Brainstorming & collaborate with the team for new ideas and strategies

**Knowledge, Experience & Qualifications**
- Matric
- Related tertiary education in digital/ eCommerce is highly advantageous
- Understanding of SEO and eCommerce copywriting best practices
- Experience with eCommerce platforms & Google Analytics
- Proficiency in Microsoft Office Suite (specifically MS Excel) is essential
- Domain knowledge in eCommerce, retail, online advertising and/or analytics

**Competencies**
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX

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