Key Account Manager

4 days ago

Durban, South Africa GBS Full time

**Purpose of the Role**

The Key Account Manager is responsible for managing and growing strategic accounts for our app, driving user acquisition, revenue growth, and client satisfaction. This role requires strategic planning, cross-functional collaboration, and the ability to deliver measurable results in a fast-paced digital and call center environment. The role also involves communicating with Executive Committee (Exco) members and overseeing cross-department coordination to identify key areas for development and improvement.

**Key Responsibilities**
- Develop and implement strategic account plans for key clients to drive app adoption, engagement, and revenue growth.
- Manage relationships with key clients and stakeholders, conducting regular business reviews and identifying opportunities for account expansion.
- Implement data-driven strategies to optimize account performance and consistently exceed user acquisition and revenue targets.
- Conduct strategic client meetings, understand business needs, and deliver tailored solutions or app offerings.
- Identify opportunities for partnerships, collaborations, and promotions to grow app visibility and downloads.
- Collaborate with Marketing, Product, and Customer Success teams to ensure alignment and integration of client feedback into app features and services.
- Communicate and report to Executive Committee (Exco) on account performance, strategic initiatives, and key development areas.
- Manage and coordinate all relevant departments to ensure seamless execution of client initiatives and app-related projects.
- Monitor market trends, competitor apps, and industry developments to inform account strategies and improve ROI.
- Analyze client accounts to **identify key development areas** and propose actionable strategies for growth and improvement.

**Qualifications and Experience**
- Bachelor’s degree in Business, Marketing, Sales, or a related field.
- 3-7 years’ experience in key account management, digital account management, or strategic client management.
- Proven track record of driving growth in digital products or apps.
- Experience communicating and reporting at executive level (Exco).
- Strong analytical skills to interpret data and implement actionable strategies.
- Excellent communication, negotiation, and interpersonal skills.
- Experience collaborating with product and marketing teams in a tech or app environment.

**Skills and Competencies**
- Strategic planning and execution.
- Client relationship management.
- Executive-level communication and reporting.
- Cross-functional collaboration and departmental coordination.
- Data-driven decision-making.
- Problem-solving and conflict resolution.
- Project and time management.
- Proficiency with CRM systems, analytics platforms, and reporting tools.

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