Superbalist - Social Media Editor

1 day ago

Cape Town, South Africa Superbalist Full time

We're looking for people who:

- are decisive
- are continuously learning & improving
- think big
- are proactive
- obsess about the customer and the customer experience
- are accountable
- collaborate
- are trustworthy, approachable and open minded
- simplify processes and solve complexity
- diverse and inclusive

If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA's biggest and best fashion retailer.

**The Role**

The Social Media Specialist is instrumental in managing the company's paid and non-paid content-related assets and brand presence on all social channels. You'll participate in the strategic implementation of communication activities via social media and translate insights into long-term content themes or campaigns.

**Reports to**

Head of Editorial

**Key Responsibilities**
- Develop and maintain optimal implementation of Superbalist social media strategy, incl setting and reaching annual targets
- Manage paid social media activities and budget.
- Social media lead for sponsored content marketing partnerships and reporting.
- Provide support in social media content planning process alongside community manager, blog editor and all departmental teams to ensure integration of social in business strategies and marketing campaigns.
- Ensure trafficking of content, campaigns and influencer outreach is done timeously.
- Identifying and monitoring KPIs to measure success of social media platforms and campaigns to provide qualitative and quantitative reporting.
- Support brand marketing team and PR in short and long-term Influencer collaboration activities.
- Research and implement new social media platforms and tools to drive online innovation, reach new audiences and success for social media led campaigns.
- Become an advocate for the company in social media-related spaces and engaging in dialogues to educate editorial and marketing teams in social media best practices.
- Present post campaign reports.

**Key Requirements**
- Tertiary Degree
- Minimum 3 years' experience managing online communications, including content for major brands
- On trend, a taste for style, local and up to date industry knowledge is a must
- Must possess a strong knowledge and true passion for the evolving social media space.
- Solid understanding of SEO.
- Ability to analyse metrics, interpret data, and provide reports and recommendations.
- Superior copy writing skills; clear understanding of how to work with a creative brief.
- Competent in using social monitoring and scheduling tools.
- Genuine passion and experience for youth culture including fashion, music, events, people.
- Passion for the Superbalist brand, digital content and an instinct for creating content with a multi-channel approach

**Key Competencies**
- Strategy: be a part of social media activation proposals
- Interest in and aptitude for developing social media and content strategy solutions
- Project management: following project & campaign internally but also with external service providers if necessary
- Excellent time management skills and ability to manage multiple projects and deadlines.
- Outstanding written and verbal communication skills.
- Highly organised with an analytical mind-set towards problem solving
- Committed and reliable.

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