Senior Manager: Social Media

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

We are seeking an experienced Senior Manager Social Media and Content to lead and execute our bank's social media & content strategy. This role will be instrumental in shaping the bank's online presence, community and fostering engagement with key audiences across various social media platforms. The Senior Manager Social Media and Content will work closely with cross-functional teams to manage overall social channels, social listening, community management develop & produce content, manage influencers, track performance, and ensure the brand voice aligns with our strategic corporate objectives inclusive of reputational management.

Job Description

Key Responsibilities:
Social Media Strategic Implementation:
- Implementation of critical workstreams aligned to driving world-class social media across the group.- Workstreams include:- Social Media Campaign Management & Social Media Performance Marketing.- Owned Social Channel Community Growth across Meta, LinkedIn, X, TikTok and Youtube (with view of future social platforms that may launch within the landscape).- Content Management, Implementation & Integration across Business Units & Functions.- Influencer Management.- Sentiment & Reputation Management (inclusive of Social Listening & Community Management).- Social Media Technology Stack.- Social Media Measurement and Tracking.

Social Media Campaign Management:
- Collaborate with the marketing team to assist in the execution of social media campaigns, including scheduling, monitoring, and reporting.- Identify always-on and tactical campaign opportunities across Group and domestic social Media Channels.

Paid Social Media campaigns:
- Work with media agency set up of paid Group Related social campaigns and monitoring thereof.- Support BU’s with performance marketing social media campaigns providing best in practice guidelines and benchmarks.- Boosting Approaches for organic content.

Social Media Channel Management (Owned):
- Management of Group Social Channels.- Support domestic social media teams with best practice, guidelines and toolkits to drive consistency.- Drive community growth and followship.- Drive engagement models.- Management and deepening of relationships and joint business ventures with critical social media platforms such as Meta, TikTok, Aleph (X), LinkedIn and YouTube.

Content Management, Implementation & Integration:
- Content Management & Strategic Approaches across campaigns.- Content Implementation inclusive of posting approaches across various social channels.- Management of content calendars & content mapping.- Content Development across Business Functions & Business Units.- On the Ground Content Approaches & Implementation including management of an On The Ground Content Production Crew.- Content Integration across Group and Domestic (ie. Local Social Channels - South Africa and Rest of Africa).- Development of Content Pillars.- Development of proactive content approaches to drive positive sentiment and engagement.- Ability to produce and edit content will be highly beneficial to the role.

Influencer & Content Creator Management:
- Support in development of overall Influencer & Content Creator Strategy, including implementation thereof.- Influencer & Content Creator Approaches & Requirements across Campaigns.- Influencer & Content Creator Governance & Screening.- Influencer & Content Creator Measurement & Benchmarking.- Influencer & Content Creator Briefing and Content Management.- Influencer & Content Creator Scouting & Recruitment.- Influencer & Content Creator Training & Development.

Sentiment & Reputation Management (inclusive of Social Listening & Community Management):
- Social Listening & Sentiment Management Best Practice.- Social Listening Tracking, measurement & Reporting.- Engagement & Reputation / Response Model.- Community Management on group channels whilst supporting with best practice for domestic channels.- Community Management approaches, monitoring and benchmarking.- Crisis Management & Issues Tracking - Reputation Management across social channels.

Social Media Technology Stack:
- Management of overall social media technology stack.- Drive best practice when using technology stack.- Fit for Future reviewing of social media technology stack.

Data Analysis and Reporting:
- Collect and analyze data from various social channels using analytics tools to evaluate campaign performance and identify areas for improvement.- Support agency in preparation of reports and presentations summarizing key performance metrics and insights.- Measurements, dashboards and tracking of performance of paid digital channels inclusive