Marketing Activation Manager

6 days ago

Johannesburg, South Africa Luelle Consulting Full time

**Gauteng**, JHB - Northern Suburbs**

**R850k - R1,1million**

**Marketing Activation Manager - JHB-North**
**R850k - R1,1million**

**My client, a global FMCG giant is looking for a Market Activation Manager with a love for PNL and Analytics to join their team. If you have a love for consumer insights then this may be your ideal opportunity. The purpose of this role is to drive integrated consumer-centric brand activation through superior execution and creative massage optimization using performance analytics & data, across relevant touchpoints to create the right cultural, social, and emotional experience.**

**Drive Consumer Centric Integrated Brand Activation**

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- **Defining brand objectives (including consumer challenges and relevant touchpoints) and associated growth equation**
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- **Defining integrated brand activation planning, including leading alignment on brand pricing and promotions, distribution, and trade marketing strategies, etc.**
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- **Analysing and continuously adjusting overall brand performance**
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**Excel in Execution and Optimization Across Relevant Touchpoints**

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- **Creating the right consumer experience within the prioritized touchpoints**
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- **Driving media plans on relevant channels (including events and PR), with continuous optimization**
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- **Partnering with, inspire and challenge agencies**
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- **Analysing and monitoring campaigns performance for improvement**
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**Integrate a Complex Ecosystem of Partners Made Up of Both Internal and External Teams**
- **Liaising with Brand Owners**
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- **Coordinating with Sales, Trade Marketing, Production and Finance**
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- **Collaborating with external agencies**
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- **Managing costs against approved budget within marketing**
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**Talented Staff Recruited, Developed, Managed and Motivated**
- **Recruiting talented employees**
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- **Developing employees**
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- **Managing performance**
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- **Maintaining employee relations**

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- **Bachelor’s Degree in Marketing**
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- **8 year’s portfolio management and brand activation experience**
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- **PNL Management**
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- **Extensive data and analytics experience**
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- **Experience leading teams and agencies**
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- **Experience in the FMCG sector (advantageous)**
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**Interviewing for this position in the coming week**

**Please note the above is the minimum criteria to be considered for the position - If you do not meet the criteria, you will not be shortlisted.**
- For more information please contact:
**Cebile Zwane

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