Channel Activation Specialist: Route to Market

5 days ago

Johannesburg, South Africa Heineken International B.V. Full time

We Go Places How about you?
Immediate Superior: Channel Lead RTM
Job Grade: 10
Location: Gauteng

Type of Contract: Permanent

Closing Date: Friday 29 August 2025

Purpose of the Position

The purpose of the Channel Activation Specialist is to work closely with Brand, Channel service delivery and Sales teams to help develop and execute the activation plan for Heineken Beverages offers & brands within the Route to Market (RTM) channel, leveraging knowledge about customers, competitors and trends in the market. The role will support execution of RTM channel projects to support the delivery of volume, turnover, gross margin and market share targets

KEY RESULT AREAS
- Support the delivery of Volume, Turnover, Gross Margin, Market Share targets and improved BTL ROI for the RTM channels
- Work closely with the Fragmented Channel team is ensuring that we support the channel through our RTM partners.
- Support the development of Channel plans for RTM across all brand categories, leveraging global programmes wherever possible.
- Work closely with Sales Teams, Brands, Channel service delivery teams and RTM partners to design the right mix of activation models.
- Valuable time spent in trade to understand channel dynamics, shopper behavior, activity execution barriers and opportunities
- Support the execution and deployment of agreed Channel programmes in the OpCo, leading projects, workstreams or initiatives as assigned.
- Ensure accurate and timely delivery of all projects and initiatives and closely monitors activation KPIs.
- Support tactical marketing interventions within the relevant Channel.
- Work with agencies and key partners to plan detailed activation modules.
- Ensure Safe & Compliant on the ground activations.
- Support the execution of promotional activities, such as product launches, promotion, and marketing campaigns, to drive product penetration and increase sales in line with channel guardrails and execution standards
- Coordination of 3rd party merchandise briefing and execution of in trade campaigns
- Assist the channel team with reporting and administration through SAP CRM, procurement, merchandising, travel, budgeting, scorecard tracking and campaign calendars.
- Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement.

EDUCATIONAL QUALIFICATIONS
- A degree/diploma in Marketing, Economics, Business or equivalent.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES
- 3+ years of experience in Trade Marketing/Sales/ Brand Management/ Channel support.
- Experience of working with agencies and project management.
- Solid understanding of all channels, and HBSA’s RTM.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes.
- Strong attention to detail and ability to manage tasks.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.

  • Channel Activation Specialist: Off Trade

    5 days ago

    Johannesburg, South Africa Heineken International B.V. Full time

    We Go Places! How about you? Immediate Superior: Channel Lead - Off Trade Job Grade: 10 Location: Gauteng Type of Contract: Permanent Closing Date: Friday 29 August 2025 Purpose of the Position The purpose of the Channel Activation Specialist is to work closely with the sales teams and 3rd party merchandise teams to execute the activation plan for...

  • Head of Channel Activation

    2 weeks ago

    Johannesburg, South Africa Metropolitan Life Full time

    **Introduction** **Disclaimer** - As an applicant, please verify the legitimacy of this job advert on our company career page. **Role Purpose** - The Head of Chanel Activation is accountable for leading the strategic development and execution of product marketing initiatives that directly support and enhance sales performance. The role bridges product...

  • Channel Activation Manager

    2 weeks ago

    Johannesburg, South Africa Metropolitan Life Full time

    **Introduction** **Disclaimer** - As an applicant, please verify the legitimacy of this job advert on our company career page. **Role Purpose** - The Channel Activation Manager is responsible for developing and implementing marketing strategies that drive engagement, sales, and loyalty through the company’s distribution channels, including tied agents,...

  • Specialist: Branded Channel

    5 days ago

    Johannesburg, South Africa Vodafone Full time

    **When it comes to putting people first, we're number 1.** The number 1 Top Employer in South Africa. Certified by the Top Employer Institute 2025. **Role Purpose/Business Unit**: The Branded Channel Specialist’ role is a hands on operational and tactical role that is responsible for driving sales, service performance and business model compliance across...

  • Category Activation Specialist

    2 weeks ago

    Johannesburg, South Africa McCain Foods (S Africa) Full time

    **Position Title**:Category Activation Specialist **Position Type**: Regular - Full-Time **Position Location**: Rosebank **Grade**: Grade 03 **Requisition ID**: 22384 **PURPOSE OF THE JOB**: Key support for the Category and Shopper Marketing team. Responsible for the planning and execution of the Trade Marketing activities aligned to the Brand plans....

  • Channel Marketing Strategist — Growth

    1 week ago

    Johannesburg, South Africa Liberty Group Limited Full time

    Overview A financial services provider in Johannesburg is looking for a Marketing Specialist to identify growth opportunities and develop marketing strategies. The role involves maintaining P&L oversight, assisting in marketing activities, and ensuring compliance with financial controls. Join us to support our diverse and inclusive workplace....

  • Marketing Activation Manager

    1 week ago

    Johannesburg, South Africa Essity Full time

    Marketing Activation Manager Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions and has a strong global presence. About the Role There is an opportunity for a Marketing Activation Manager to join our Marketing team based in Johannesburg,...

  • Marketing Activation Manager

    5 days ago

    Johannesburg, South Africa Luelle Consulting Full time

    **Gauteng**, JHB - Northern Suburbs** **R850k - R1,1million** **Marketing Activation Manager - JHB-North** **R850k - R1,1million** **My client, a global FMCG giant is looking for a Market Activation Manager with a love for PNL and Analytics to join their team. If you have a love for consumer insights then this may be your ideal opportunity. The purpose of...

  • Senior Specialist: Channel Marketing

    3 weeks ago

    Johannesburg, South Africa Liberty Group Limited Full time

    Insurance and Asset Management is best positioned to provide comprehensive investment and asset management offerings, as well as insurance solutions, to our African clients. Our goal is to meet our clients’ financial needs by offering holistic advice and competitive solutions during significant transition points in their lives. With our expertise in the...

  • Performance Marketing Specialist

    2 days ago

    Johannesburg, South Africa Talk360 Full time

    Would you like to make a positive impact in South Africa? Do you want to be part of an exciting fast-growing international scale-up? Do you love social ads and A/B testing copy and creative? If the answer is yes, you have come to the right place because we are looking for a Performance Marketing Specialist to join Talk360 team in South Africa! As the...