Senior Specialist: Commercial Product

2 weeks ago

Midrand, South Africa Liquid Tech (Pty) Ltd. Full time

**Role Purpose**

The Senior Specialist: Product Manager plays a pivotal role in ensuring the market success and revenue generation of our products. This position focuses on aligning the product offering with customer needs, market trends, and organizational revenue goals. The SSPM collaborates with cross-functional teams, including technical product development & engineering, sales channels, trade marketing, and customer experience, to drive product adoption, competitive positioning, and overall profitability.

**Role Description**

Conduct in-depth market research to identify trends, competitive dynamics, and customer needs. Perform regular market analysis with a focus on product differentiation, pricing comparisons, and identifying the unique selling propositions (USPs) of our specific products. Develop and execute go-to-market strategies, including product positioning, value propositions, and pricing models tailored to competitive insights. Successful execution of go-to-market strategies as reflected by adoption rates. Return on Investment (ROI) from marketing campaigns and sales initiatives. Timely and market-relevant product updates and feature rollouts.
Gather feedback from customers, sales teams and partners to improve product.

Revenue and Performance Management

Set and achieve revenue, market share, and adoption targets for assigned products. Monitor product performance and customer feedback to identify opportunities for improvement and growth. Achievement of revenue targets and growth in market share. Growth in the number of subscribers and achievement of target percentage margins on products to drive profitability.

Collaboration and Stakeholder Engagement

Work with the Technical Product Manager on product specifications and designs to ensure market relevance and drive innovation. Partner with sales teams to develop and support effective sales strategies and tools. Work with marketing teams to craft compelling campaigns and materials that highlight product value. Engage with customers to understand their needs, gather feedback, and foster strong relationships. Measured through Net Promoter Score (NPS) and retention rates. Effectiveness in cross-functional collaboration and maintaining strong customer relationships. Present regular updates on product performance and strategic initiatives to senior management

Product Development Input

Collaborate with Technical Product Managers to ensure product features align with market requirements. Advocate for customer-centric enhancements during the product lifecycle.

Product Development Input

Contribute to strategic decision-making by presenting data-driven insights and market opportunities to executives. Provide regular reports on product performance, market trends, and key performance indicators (KPIs).Contribute to strategic decision-making by presenting data-driven insights and market opportunities to executives. Provide regular reports on product performance, market trends, and key performance indicators (KPIs).

Bachelor’s degree in business, marketing, or a related field; an MBA is a plus: Essential

5 years Proven experience in product management, sales, or marketing, preferably in a technology or telecommunications environment. Essential

5 years' Experience in developing and executing product & pricing strategies: Essential

5 years Familiarity with competitive analysis and customer relationship management tools. Essential

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