Qualitative Market Researcher
1 week ago
Oversees the entire research process from start to finish together with the Senior Research Executive
- Timing, briefs (project and interviewer / moderator), moderating (in the qualitative team), desk research, screener design, questionnaire / discussion guide design, sampling, analysis plans, tab specs, data processing, report design / templates, data analysis and insights and presentation
- Ensures research basics and disciplines are implemented and upheld, including logic checks, checklists, task instructions (TIMS), document standards and policies and procedures (P&P)
- Responsible for overall quality control and all quality control documentation
- Ensures the process runs according to deadlines and budget together with the Project Manager
- Attempts initial value add / insights at each stage (development area)
- Develops basic Solutions knowledge
- Ensures integration of information from multiple sources where applicable and available
- Conducts desk research to add value to all reports / presentations and assist the client in understanding the South African market
- Assists with research design for entire project / process on small pitches
Desired Experience & Qualification
Knowledge and skills:
Education
- School: Matric
- Professional / Tertiary: A degree / diploma in Marketing, Arts or Business is essential (an Honours degree would be an advantage)
Experience
- Minimum 2 years’ experience as a Research Executive in a Market Research company.
- Minimum 2 years’ practical experience and understanding of the research process in order to coordinate a research project from start to finish
- Understanding of basic methodologies and techniques to provide input into research design
- Proactive with high energy levels
Additional requirements:
- Excellent command of spoken and written English
- Exceptional presentation skills
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