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Market Research Analyst

2 weeks ago

Johannesburg, South Africa Jalusi Corporation Full time

**Job Summary**:
The Market Research Analyst will be responsible for gathering, analyzing, and interpreting data about market conditions, consumer behavior, and competitors. This role involves providing actionable insights to support strategic decision-making and drive business growth.

**Key Responsibilities**:

- **Data Collection**: Conduct primary and secondary research to gather data on market trends, consumer preferences, and competitive landscape.
- **Analysis**: Analyze quantitative and qualitative data to identify patterns, trends, and insights.
- **Reporting**: Prepare detailed reports and presentations to communicate research findings to stakeholders.
- **Market Monitoring**: Continuously monitor market conditions and industry developments to provide timely updates.
- **Survey Design**: Design and administer surveys, questionnaires, and other data collection tools.
- **Collaboration**: Work closely with marketing, sales, and product development teams to understand research needs and provide relevant insights.
- **Recommendations**: Provide actionable recommendations based on research findings to support business strategies.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
- **Experience**: Minimum of 2-3 years of experience in market research, data analysis, or a related role.
- **Technical Skills**: Proficiency in statistical software (e.g., SPSS, SAS), data visualization tools (e.g., Tableau, Power BI), and Microsoft Office Suite.
- **Analytical Skills**: Strong analytical and critical thinking skills with the ability to interpret complex data sets.
- **Communication Skills**: Excellent verbal and written communication skills to effectively convey research findings to non-technical stakeholders.
- **Attention to Detail**: High level of accuracy and attention to detail in data analysis and reporting.
- **Problem-Solving**: Ability to identify problems and develop effective solutions based on research insights.

**Preferred Qualifications**:

- **Advanced Degree**: Master’s degree in a related field.
- **Certifications**: Relevant certifications (e.g., Professional Researcher Certification).
- **Experience with Digital Tools**: Familiarity with digital marketing tools and techniques.