Digital Channels

1 week ago

Johannesburg, South Africa Ad Talent Africa Full time

**Who are we**: A multi-disciplined creative agency specialising in through-the-line marketing solutions for some of the biggest brands in the country.

**Who are we looking for**: A social media manager with at least 2 years experience in social media and content management in an agency to work from the agency in Bedfordview.

**What will you do**:

- In this role, you will be responsible for implementing comprehensive social media strategies across multiple digital channels and platforms to drive brand awareness, engagement, and conversions
- Curate and schedule engaging content for various social media platforms, and digital channels with the integration of the ecosystem to align with the brand voice and marketing goals
- Monitor and moderate comments, messages, and interactions on social media channels promptly and professionally
- Collaborate in tracking, analysing, and reporting on key social media metrics to optimize content performance and provide insights for future strategies
- Stay up-to-date with industry trends, social media best practices, and emerging platforms to recommend innovative ideas and strategies
- Collaborate with cross-functional teams, including content creators, designers, corporate teams and marketing brand managers, to ensure cohesive messaging and branding across all social media channels across all touchpoints
- Foster relationships with our online community by responding to inquiries, comments, and messages in a friendly and informative manner
- Maintain a content calendar to ensure a consistent posting schedule and timely execution of campaigns
- Provide support in organizing and executing social media campaigns to boost engagement and reach
- Monitor brand mentions and industry conversations to identify opportunities for engagement and address potential issues proactively
- Stay informed about the latest social media tools, algorithms, and trends to keep the company at the forefront of digital marketing strategies

**What do you need**:

- At least 2-3 years of experience in digital or social media-related efforts, with some time overseeing social media community engagement & content creation for a public brand
- Familiarity with social media analytics and reporting tools to analyse performance metrics and make data-driven decisions
- Strong organizational and time management skills with the ability to multitask effectively.
- The ability to work collaboratively in a fast-paced environment and adapt to changing priorities
- Excellent written and verbal communication skills with a keen eye for detail and grammar
- Knowledge of social media platforms, algorithms, and best practices
- Experience managing organic & paid social media campaigns on platforms such as Facebook Ads Manager, and Google Ads is an advantage
- Proven experience working in a client-facing role, including having the ability to understand and assess a client’s business needs and communication needs and meet those needs through successful digital and social programs
- Creative thinking and a proactive approach to problem-solving
- A positive attitude, adaptability, and a willingness to learn and grow within the role
- Creative thinking and a proactive approach to problem-solving

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