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Sales Director: Baobab Wines
2 weeks ago
**SALES DIRECTOR: BAOBAB WINES** - Remote: South Africa & United States_ Founded in 2015, Baobab Wines is dedicated to bringing the finest South African wines to the United States. Unlike many export-driven brands, they partner with family-owned vineyards that embody the true story of South Africa's rich winemaking heritage. Their portfolio proudly celebrates diversity, with over 50% of their selections coming from a new generation of South African winemakers, many of whom have historically lacked access to land. With national distribution across the United States, Baobab Wines has earned a reputation for offering one of the most exciting South African wine collections. As they embark on the next phase of expansion, they are seeking a passionate and experienced Sales Director to drive growth, establish new partnerships, and elevate their brand in the United States and beyond. **DUTIES AND RESPONSIBILITIES** The Sales Director role encompasses, but is not limited, to the following key activities and responsibilities: - Achieve the company's financial, volume, and profit goals - Identify and pursue new sales opportunities, from prospecting to closing deals, in a competitive environment requiring persistence and diligent follow-up - Report regularly on sales metrics and performance - Collaborate with the CEO to develop and implement company-wide sales strategies - Communicate territory successes and challenges to the CEO, proactively addressing any obstacles - Stay informed about competitors, market trends, and developments in the wine industry, including geographic regions and key accounts - Promote Baobab Wines’ portfolio to consumers through various programmes and events - Offer market insights to assist the CEO with portfolio selection and product development, ensuring alignment with pricing trends and product styles - Generate leads to explore sales opportunities beyond the current region - Support and promote the Baobab Wines Foundation and Giving Back Programme, contributing to youth charities across Africa - Assist in organising and hosting incentive trips to South Africa - Conduct market visits to the US to support distribution channels - Serve as an effective company spokesperson, inspiring confidence and respect across distribution partners - Collaborate with key accounts to expand Baobab Wines' distribution footprint - Educate and train distribution sales representatives on product knowledge - Partner with distribution management to understand their business, set mutual goals, and support them in achieving sales objectives - Monitor distributor depletions and inventories, identifying opportunities and addressing challenges **QUALIFICATIONS AND REQUIREMENTS** - Bachelor's degree - A minimum of 5 years’ sales experience in the wine industry, with preference for knowledge of South African wines - Valid driver’s licence and ability to travel as needed - Excellent computer skills (i.e. MS Office suite with intermediate to advanced MS Excel skills) - Proficiency in managing budgets, profitability, and expenses - Excellent written and verbal communication (English) and presentation skills, with a passion for teaching and continuous learning - Strong organisational and time management skills - Proven ability to work independently and take initiative with mínimal supervision - Positive attitude with the ability to communicate enthusiasm effectively - Adaptable to a fast-paced environment and able to manage change - Strong work ethic, proactive mindset, and high level of personal accountability - Team-oriented, with the drive to contribute to a growing start-up culture and a "get-it-done" attitude - Ability to occasionally lift and carry a 19 kg case of wine **Please note, the following will be expected of the job incumbent**: - Time allocation: 80% remote sales activity based in South Africa, and 20% travel to the US (up to 12 weeks per year) to support the market - Willingness to work flexible hours, including evenings, weekends, and overnight travel, as needed - To have access to reliable internet connectivity Work Location: Remote
