Executive Head: Consumer Marketing Mass

**Role purpose**:
Defines the overall Consumer segment marketing strategy for the Mass Segment, sub-Segments, and behavioral segments, and the individual would be responsible for growing market share, NPS, brand consideration, the customer base, and ARPU and increasing share of wallet across. Vodacom’s portfolio of products and propositions and develop and deliver on the segment P&L and payment type targets.
Drive revenue and customer growth for the Mass Segment by developing attractive and competitive segmented propositions, providing best-in-class online customer experience, and constantly optimizing the journey to maximize conversion.
Drive overall performance, with digital-first design.
The role leads a team of marketers to deliver clear insights, brand positioning and a roadmap of propositions go to market strategies and activities for key segments.
The role ensures best-in-class delivery of propositions that meet customers' needs through strong cross-functional collaboration with cross-functional teams and partners.

**Your responsibilities will include**:
**1. Define Consumer Segment Marketing Strategy**:
Define and drive segment (proposition) strategy for Family (mobile contract and home broadband focus).
Lead a deep understanding of the customer and the market, and competitors and identify opportunities.
Develop segment proposition based on pricing guidelines from Product & Pricing team.
Define key segments/sub-segments and resources.
Create a culture of insight rigor and drive for deeper customer understanding.
Lead team to identify and prioritize competitive customer, channel, and commercial opportunities through rich insights.
Lead the definition of simple and differentiating segment branded claims and insist on the delivery of a roadmap of Go to Market activities, propositions, and customer experiences to substantiate these.
Lead engagement with Group and with cross-functional local teams to define and drive implementation of new differentiated propositions for the key segments.
Ensure strategic imperatives are translated into plans and clearly identified in budgets.
**2. Deliver and improve segment performance/P&L**:
Define and drive implementation of new consumer segment-specific KPIs.
Drive improvement in commercial performance through leading a high-performance culture.
Drive improvement by leading the team to secure critical investment in the consumer segments.
Provide regular commentary on segment performance and improvement initiatives.
Improve digital sales performance for the segment, incl. funnel optimization in partnership with the Digital Channel team.
Support cross-marketing (campaign) activities related to the team's scope by creating and deploying necessary digital content in partnership with the Digital marketing team.
Track, analyze, and report on sales performance within the team's scope, incl. ad-hoc analysis.

**3. Provide company-wide leadership on Go to Market and Customer Experience excellence**:
Lead, define, drive and support excellence in go-to-market execution, including the adoption of world-class digital practices.
Prioritize customer experience initiatives across all segments to improve NPS and BMS.
Own and optimize customer journey for families in the online channel by leveraging CMS functionality, incl. creative design and copywriting in partnership with the Digital Marketing team.
Request substantial journey changes and optimizations from cross-functional teams and provide input to journey design.
Provide input to relevant stakeholders on improving segment propositions, cross-channel journeys, fulfillment, and servicing processes.
**4. Leadership**:
Lead, motivate and develop segment teams, ensuring they have clarity of direction and support in prioritizing demands.
Coach develops and performance manages people and identifies key talent.
Embody and embed the Vodacom behaviors.
Create a positive environment of change readiness and excellence.
Work across the Group to deliver best practices locally.
**Matric Essential.
3-year degree or National Diploma essential in Marketing or related.
An advanced degree in Marketing or MBA from a leading business school would be advantageous.
A minimum of 8 - 10 years of relevant experience in:
Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls.
Previous work experience in telecoms/technology industries, FMCG, Banking, and/or professional services.
Strong commercial with Telco acumen.
**Core competencies, knowledge, and experience**:
Customer-Centric: Proven ability to translate key customer insights and develop propositions to meet consumer needs.
Marketing Leadership: Proven ability to lead teams to define growth opportunities and create propositions and GTM strategies.
Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing and customer/channel investment decisions.
Insights, Proposition Develo