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Head of Marketing

3 weeks ago

Midrand, South Africa Mshindi Consulting Full time

Head of Marketing

**1. Reporting to Managing Director**

Job Purpose:
The Head of Marketing leads a dynamic marketing team to shape the marketing strategy of the division across a diverse portfolio of top SA healthcare and personal care brands. The incumbent plays a vital role in driving the business and is responsible for driving the overall success of the marketing function, contributing to the company’s growth, and enhancing its market position.

**Requirements.**
- Business / Marketing Degree
- Additional business degree (e.g. MBA) advantageous.
- 10 years relevant marketing experience in healthcare /personal care is essential.
- Proven track record in FMCG required.
- **At least 3 years senior management experience leading large marketing.**

**Key Job Outputs**

**Strategic Planning**:

- Contribute to the strategy of the organization, ensure alignment of the Marketing strategy and ensure actualization thereof.
- Develop and implement an overarching brand portfolio strategy that aligns with the company’s business objectives.
- Define the role and positioning of each brand within the portfolio.
- Risk management across the portfolio and the development of contingencies.
- Portfolio budgeting and resource allocation.
- Data-driven decision making, utilising all available data sets and market research.
- Measure impact of insights coupled with continuous learning and adaptation.
- Facilitate collaboration between brand team, trade marketing team, business intelligence and sales teams to ensure insights are shared seamlessly across departments to enrich overall brand strategies.

**Brand Architecture**:

- Ensure brands establish and maintain a coherent brand architecture, resulting in synergy and consistency.
- Maintain the relationships and hierarchy between individual brands within the portfolio.

**Portfolio Growth and market expansion**:

- Oversee the identification of opportunities for portfolio expansion and growth in new markets or customer segments.

**Brand Innovation and Differentiation**:

- Foster a culture of innovation within the brand portfolio.
- Explore opportunities for differentiation and unique value propositions for each brand.
- Encourage team to propose and implement innovative marketing strategies based on consumer and category insights.

**Brand Management**:

- Lead the ways of working in general brand management creating efficiencies and staying updated with futuristic requirements of the area of expertise.
- Brand health monitoring - identify and drive the use of appropriate tools and processes to monitor brand health.
- Brand Communication, ensure brand messaging is being developed in line with brand positioning and consistency is being achieved.
- Brand Lifecycle Management - oversee the lifecycle management of each brand within the portfolio and determine strategies for revitalisation, extension or retirement if needed.
- Foster a culture of accurate brand performance reporting across all KPI areas; internal sales, in market performance and P&L reporting.

**Stakeholder management**:

- Maintain portfolio transparency across key functional areas such as supply chain and finance.
- Develop and maintain strong relationships with key internal stakeholders such as compliance, quality control, artwork teams, leadership teams, category and sales teams.
- Collaborate with other department heads to ensure marketing efforts align with broader organisational strategies.
- Create and maintain feedback loops which allows for transparent communication and clear objective setting.
- Use data insights to make informed decisions and refine strategies. **People Leadership and Development**:

- Build and lead a high-performing marketing team.
- Foster a culture of continuous learning, collaboration, creativity and innovation within the brand team.
- Implement professional development programs for the brand team, including workshops, training sessions and mentorship programs.
- Establish key performance objectives and metrics and performance.
- Provide constructive feedback and career growth support.
- Actively lead by example and champion diversity and inclusion in everyday actions and decisions.
- Model and entrench the values of the organization.
- Exhibit thought leadership around new ideas, strategies and opportunities.
- Coach and develop employees.

**Value Extraction**:

- Drive margin enhancement and business simplification.

**Budget Management**:

- Drive the budgeting process for Marketing within the timelines and framework provided by Finance.
- Manage the budget and ensure alignment thereof to strategic business objectives.
- Support the division to manage and control monthly operational expenses responsibly and achieve cost savings for the business wherever possible.

**Core Competencies**:

- **Strategic vision**:

- Data-driven decision making
- **Innovative thinking**:

- Team leadership and development
- **Collaborative and transformational leadership**:

- Influencin