Senior Direct Marketing Specialist

2 weeks ago

Johannesburg, South Africa FirstRand Full time

Job Description

To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery.

Hello Future, Senior Direct Marketing Specialist

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

- Effective marketing relies on understanding our audience. The specialist analyses customer data, segments the audience, and tailors messaging to specific demographics, behaviors, and preferences.
- Crafting compelling content is vital. The specialist collaborates with creative teams, ensuring that campaign materials align with brand guidelines and resonate with our audience.
- Managing campaign budgets efficiently is crucial. The specialist tracks expenses, allocates resources wisely, and ensures cost-effective execution.
- Regularly evaluating campaign results is essential. The specialist analyses metrics, identifies trends, and recommends adjustments to improve performance.
- The specialist collaborates with other marketing teams (e.g., product marketing, digital marketing) to align messaging and create cohesive customer experiences.
- The specialist focuses on both retaining existing customers and acquiring new ones. They design loyalty programs, referral initiatives, and personalized communications.
- In an era of heightened data privacy concerns, the specialist ensures compliance with regulations (e.g., POPIA, ECTA, CPA etc.) and protects customer information.
- Coordinating with external agencies and vendors is part of the role. The specialist selects partners, negotiates contracts, and monitors their performance.
- The marketing landscape evolves rapidly. The specialist stays informed about industry trends, adopts new tools, and adapts strategies accordingly
- Minimum Qualification - Relevant B Degree
- Experience - 3 to 5 years' experience in a similar environment,
- Strong Knowledge - Campaign Management
- Audience Segmentation
- Creative Development
- Budget Management
- Performance Analysis
- Cross-Channel Coordination
- Vendor Management
- Strong Innovation and Adaptation experience

You will have access to:

- Opportunities to network and collaborate.
- Challenging Working
- Opportunities to innovate.

We can be a match if you are:

- Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
- Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

POST

FNB

LI-SY1

Job Details

14/06/25

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