Senior Direct Marketing Specialist

Senior Direct Marketing Specialist – FNB South Africa Join to apply for the Senior Direct Marketing Specialist role at FNB South Africa. Hello Future Senior Direct Marketing Specialist, welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of the people that make it happen. As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change. Responsibilities The Senior Direct Marketing Specialist oversees the planning, execution, and optimisation of direct marketing campaigns, creating targeted strategies to engage customers through channels such as email, direct mail, and digital platforms. Design, enhance, and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery. Develop, encourage, and nurture collaborative relationships across areas of specialisation. Develop insights into situations and apply innovative solutions to make organisational improvements to the BTL environment. Translate marketing strategies and campaigns into actionable Direct Marketing campaigns and initiatives aligned to strategic objectives with specific performance measures and control systems to track. Manage team performance in achievement of business objectives. Participate in planned activities that are appropriate for own development. Compile reports that track progress and guide business to make informed decisions. Manage risks in own area of responsibility. Provide subject matter expertise and thought leadership in area of expertise. Ensure development and continuous value‑add improvement to operational processes. Implement and deliver on approved projects within budget from inception to close. Execute on an integrated BTL marketing and media, direct marketing, and content marketing strategy that ultimately results in profitable growth across all segments, product houses and channels. Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation. Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards. Identify and utilise opportunities for revenue growth to deliver on sales targets. Control expenditure and identify process improvements to contain and reduce costs. Key Qualifications Minimum qualification: Relevant B Degree. Experience: 5 years’ experience in a similar environment. Strong knowledge of campaign management, audience segmentation, creative development, budget management, performance analysis, cross‑channel coordination, vendor management. Strong innovation and adaptation experience. What You’ll Have Access To Opportunities to network and collaborate. Challenging work. Opportunities to innovate. Who We’re Looking For Curious & courageous – driven by always wanting to know more and learn more, and brave enough to step out of comfort. Obsessed with mastery – constantly pushing yourself to excel at what you do. EEO Statement All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. Candidates may disclose disability information on a voluntary basis. The Bank will keep this information confidential unless required by law to disclose it to other parties. Application Deadline Apply by 17/11/25. #J-18808-Ljbffr