Direct Marketing

**Job Number**

65997

**Job Type**

Permanent

**Job Title**

Direct Marketing (CRM) and E-Commerce Specialist

**Computer Skills**

CRM,Google Analytics,Adobe Analytics

**Industry**

Consumer Electronics

**City**

Johannesburg

**Province**

Gauteng

**Purpose**
- Successfully establish consumer data marketing capability.
- To successfully establish and grow the online sales capability through our various retail partners.
- Collaborate with multiple departments within - customer service personnel, product managers, sales personnel, and marketing personnel.
- Manage all CRM/Direct marketing communication (through both direct channels and SNS).
- To accurately report on and improve the CRM capability within the Company.

**Key responsibilities for this position include, but are not limited to**:
**Web Content Management**
- Manage online customer journey points leading to online Sales
- From lead generation for both B2C and B2B product to
- The conversion of that sale on our retail partners’ website.
- To proactively find new digital ways to generate online sales.
- Integrated working process to link with digital KPI’s.
- Monitor success of all listed products and leverage customer behavior and analytics to generate proactive CRM plans to improve performance e.g. Upsell, cross sell, retain.
- PII - Personal Identifiable Information
- Increase data collection across all touch points.
- Ensure data is clean and information is managed against the
- Popia national database for opt outs.
- Implement data campaigns/solutions to engage, retain, upsell and recruit potential customers.
- Implementation of global CRM tools locally to utilize, manage and optimize CRM data for marketing campaigns.
- Experience in managing customer segmentation and executing online campaigns using the Google Marketing Platforms.
- Develop best practice at SA.
- Weekly reporting to the marketing and subsidiary head.
- Direct Marketing (CRM) and E-Commerce Specialist
- Responsible for digital privacy policy.
- Marketing budget management and vendor registration on the system, including managing Purchase Orders, Invoicing etc.

**Operational management**:

- Monthly management and updating of direct marketing budget and plans.
- Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received.
- Develop briefs for digital agencies and web administration services.

**Required Qualifications and Experience**
- Relevant Degree / Diploma in Marketing/Data Analytics.
- 10+ years’ experience.
- Experience using various CRM tools.
- Experience in a direct marketing or e-commerce roll or both.
- CMS knowledge.
- Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
- Latest e-commerce technology knowledge and experience to optimize the website/operations.
- Digital marketing workflows and campaigns.
- Market analysis and trends.

**Required Competencies**
- Digital strategy, content management, campaign analytics / insights reporting, ROI analysis.
- Solid interpersonal and communication skills.
- Project management skills.
- Strong presentation and writing skills.
- Results oriented and self-motivated.
- Strategic thinker and creative marketer.
- Attention to detail.
- Ability to work well under pressure and within tight deadlines.
- Ability to multi-task on a number of various tasks at hand.
- Assertive and output based.

**Inherent Requirements**

**Required Qualifications and Experience**
- Relevant Degree / Diploma in Marketing/Data Analytics.
- 10+ years’ experience.
- Experience using various CRM tools.
- Experience in a direct marketing or e-commerce roll or both.
- CMS knowledge.
- Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
- Latest e-commerce technology knowledge and experience to optimise the website/operations.
- Digital marketing workflows and campaigns.
- Market analysis and trends.

**What Qualification**

Marketing/Data Analytics.

**Minimum Qualification**

Bachelors

**Status**

Available