Brand Manager

1 week ago

Sandton, South Africa Blueion Support Services Full time

**Job Description: Brand Manager (iGaming)**

**Role Purpose**

The Brand Manager is responsible for developing, managing, and executing the brand strategy across multiple markets within the iGaming industry. This role ensures brand consistency, drives customer acquisition and retention, and enhances player engagement through effective marketing campaigns and innovative brand initiatives.

**Key Responsibilities**
- ** Brand Strategy & Positioning**- Develop and implement the brand strategy in line with business objectives and market trends.
- Define brand positioning, identity, and messaging to ensure consistency across all channels.
- Conduct competitor and market analysis to identify opportunities for brand growth.
- ** Campaign Management**- Plan, manage, and execute multi-channel marketing campaigns (digital, social, sponsorships, events, affiliates).
- Work with internal teams to deliver creative assets and campaigns on time and within budget.
- Monitor campaign effectiveness and optimize performance using data-driven insights.
- ** Customer Engagement & Retention**- Develop player-centric initiatives to increase customer loyalty and engagement.
- Ensure brand communication aligns with VIP, CRM, and acquisition strategies.
- Collaborate with product and UX teams to deliver a consistent brand experience on-site and in-app.
- ** Stakeholder & Cross-Functional Collaboration**- Work closely with product, acquisition, VIP, and content teams to align marketing strategies with business objectives.
- Liaise with compliance teams to ensure all brand activity adheres to local regulations.
- Manage external vendors, agencies, and brand ambassadors.
- ** Performance Tracking & Reporting**- Track KPIs related to brand awareness, acquisition, retention, and market share.
- Provide regular performance reports and recommendations to senior management.
- Manage brand marketing budgets and ensure effective ROI.

**Skills & Competencies**
- Strong understanding of the **iGaming industry** (sports betting, casino, esports, or poker).
- Proven ability to develop and execute **brand and marketing strategies**.
- Strong project management and organizational skills.
- Creative thinker with the ability to translate insights into impactful campaigns.
- Excellent communication, negotiation, and stakeholder management skills.
- Data-driven mindset with proficiency in analytics and reporting tools.

**Qualifications & Experience**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in brand management, preferably in **iGaming, online entertainment, or digital marketing**.
- Hands-on experience with **digital marketing channels** (SEO, PPC, social media, programmatic).
- Experience managing budgets, agencies, and cross-functional teams.
- Knowledge of **compliance and responsible gaming regulations** in different jurisdictions (advantage).

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