Brand Manager: Gcrs

1 week ago

Sandton, South Africa Blue Label Telecoms Full time

**Job purpose**

To develop and manage a brand strategy for BLD and GCRS’s portfolio of brands, in support of achieving the organization’s sales and growth objectives.

**Responsibilities**:

- Perform an annual brand diagnostic across all relevant brands within the business
- Develop a multi-year brand strategy, spanning short-term and long-term objectives
- Clearly articulate the positioning and target audience of each of the brands
- Develop tactical execution plans for all brands
- Execute tactical execution plans, and measure the performance against these plans
- Distribute brand-related reporting to stakeholders
- Design brand elements, including brand codes and personality
- Develop brand assets including digital platforms
- Ongoing management of digital platforms, including social media pages
- Design point of sale elements per brand
- Design trade activation elements per brand
- Develop an annual brand management budget and operate within this budget
- Measure, analyse and report on brand performance and identify ongoing improvement opportunities
- Conduct market research, including consumer and merchant attitudinal and behaviour trends
- Create brand-related competitor understanding
- Create market segmentation and targeting strategies for consumers
- Stay on top of market and industry trends and continuously increase knowledge through formal and informal channels
- Support the Marketing Manager in the effective execution of the marketing strategies related to all products and segments
- Manage relationships with internal parties: Marketing, Sales, Product, Commercialisation, Finance, Technology, Projects and Business Improvement, Customer Interaction Centre, Business Intelligence
- Manage relationships with external parties: Brand and Marketing Suppliers, Product Suppliers, Merchants, Key Accounts, Consumers, Agencies
- Manage the brand team to ensure effective achievement of brand objectives
- Develop and grow brand team members
- Share SME knowledge with stakeholders and drive an increased brand focus within the greater organisation

**Behavioural competencies and skills**
- Strong customer focus and in-depth understanding of the BLD and GCRS business
- Ability to work in a high-pressure environment
- Ability to work in a highly complex environment
- Excellent communication skills
- Strong business acumen
- Good planning and prioritization capability
- Interpersonal savvy
- Natural collaborator
- Drives accountability, both with self and with team
- Strong strategic capabilities, with the ability to tactically execute the strategy in a practical and effective manager
- Highly analytical
- Resourcefulness
- High creativity
- High energy
- Ability to effectively manage internal stakeholders
- Ability to effectively manage external stakeholders
- Self-starter and a good manager of self
- Cultivates innovation
- Well-developed copywriting capability
- Curiosity and desire to continuously learn
- High focus on quality and attention to detail

**Education**
- Matric
- Preferably a qualification in brand or marketing management

Experience
- 5 years in brand management or marketing-related role

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