Paid Media Specialist

**About Zoie**

Zoie Health is Africa’s first digital women’s health clinic. Zoie’s mission is to make quality women’s healthcare more accessible for millions of women around the world by leveraging leading technology, world-class clinical care and love. Our vision is for Zoie to be part of a woman’s healthcare journey for life, as we care for her and her loved ones.

Zoieis an award-winning integrated women's health and wellness digital (app) platform focussed virtual consults, subscriptions, a shop and an online community of women and medical experts. As you can see, our vision for impact is significant

We are looking for an A-class, highly driven performance marketing specialist to grow existing products and services.

**What you’ll be doing day to day**:
As the paid media specialist, you will need a deep understanding of all aspects of digital marketing, including paid search, SEO, display advertising, social media, and more. You will need to be an expert in data analysis and understand how to use data to improve campaigns. In addition, you should be able to communicate effectively with other team members and have excellent project management skills.

**Responsibilities**:

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Create and execute a strong performance marketing strategy & execution plan.
- Develop and manage digital prospecting and remarketing campaigns.
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Optimise web conversions and conduct A/B conversion testing
- Understand new and relevant KPI metric requirements for performance management and optimization purposes.
- Conduct experiments in online and offline growth channels.
- Deliver quantifiable improvements in ROI, cost per conversion (CPA) and ROAS across all channels.
- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Identify and test new channels to continue to meet or exceed established critical metrics.
- we’re looking for someone who’s bought into the vision and has the right skills and attitude to get things done.
- **Deeply passionate about the mission and vision. **You believe in what Zoie is trying to achieve and you care deeply about the women we serve.
- **Paid Media Experience. **3-5 years work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels. In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- **Exceptional communication skills.** You can communicate excellently across various platforms.
- **Attitude.** You are passionate about the problem we’re looking to solve. You have a positive attitude, open to change, you love rolling up your sleeves and getting things done quickly and with excellence.
- **Self-driven, organised & disciplined
- **You do what you say you will do. You are organised, diligent and have high attention to detail. You stick to deadlines, you’re consistent and you work efficiently and autonomously.

**Nice to have**
- Healthcare experience
- Experience in an agile entrepreneurial or start-up environment
- Experience across the African continent
- Copywriting and Creativity: Ability to write compelling copy and create engaging content that resonates with target audiences
- Technical skills: Knowledge of HTML, CSS, and JavaScript

**Our Values**

We’re a deeply missional company so our values underpin everything we do and how we do it:

- **Big hearts**:Everything we do starts and ends with love, care & passion. It is the thread that runs through every part of our work.
- **People or nothing**: Our patients, our providers and our team are at the centre of why we do what we do. We build with them in mind
- for them & with them.
- **All hands, always**:Ownership. While we all have our part to play, we take ownership of the company like it’s ours
- because it is.
- **Dream big. Think deep. Build fast**:We’re dreamers who are d