Social Media Manager

**About us**

Step into the wild world of OneDayOnly - South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.

We're not fussy - if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party

**About You**

You're a social media strategist with a vision. Someone who doesn't just post content but builds a brand narrative that engages and delivers results. With a keen eye on trends and a mind for metrics, you plan and execute campaigns that align perfectly with big-picture goals.

You're skilled at crafting and steering content strategies across platforms, working seamlessly with stakeholders to ensure every post and partnership is on point. You balance creativity with strategy, optimising budgets, tracking performance, and tweaking tactics for maximum impact.

If driving growth and brand storytelling are your game, let's make some social media magic together

**Responsibilities**:
**Strategic Planning and Execution**
- Building a strategy based on our existing brand and company-wide goals. This includes; planning, developing and implementing content strategy.
- Strong skills in content planning and campaign management to coordinate with other marketing divisions.
- Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms.
- Working with the Head of Digital and Brand Manager on sales tactics across social media.
- Working hand in hand with multiple stakeholders to get press releases, company news and business initiatives and report on activity.
- Overseeing and mentoring Community Engagement Coordinator to ensure Social Media strategy is executed accurately and efficiently.

**Content Creation**
- Ability to create and oversee content creation while working closely with copywriters, videographers, and designers.
- Compiling monthly/weekly/daily content calendar for (but not limited to) Facebook, Instagram, TikTok, LinkedIn and X. This includes overseeing the creation of and implementation of content.
- Briefing content requirements into the studio to meet required campaign objectives.
- Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships.
- Budget management (for influencers and competitions giveaways)

**Data Analysis and Reporting**
- Setting metrics and targets alongside the Head of Digital in order to measure results and meet KPIs.
- Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
- Performance tracking, technical integration and reporting on various metrics across the funnel.
- Strong analytical skills to track and interpret KPIs such as engagement, reach, conversions, and follower growth.
- Ability to create detailed reports on social media performance, ROI, and trends, with actionable insights.

**Creativity and Trend Awareness**
- Keep a close eye on trends and the ability to adapt quickly to emerging social media trends and platform updates.
- Ability to brainstorm and execute original, on-brand campaign ideas that resonate with the target audience and drive engagement.
- Up-to-date on cultural and social trends relevant to the brand's audience to produce timely and relevant content.

**Paid Social Experience**
- Understanding of paid social strategies and ability to work with the paid media team to optimise ad performance.
- Ability to create strategies that integrate organic and paid efforts effectively for maximum impact.

**Brand Advocacy and Compliance**
- Deep understanding of the company's brand identity, tone of voice, and values, and ability to maintain these consistently across all social media activities.
- Knowledge of legal and ethical guidelines around copyright, brand safety, and data privacy, ensuring compliance in all social media efforts.

**Experience and Qualifications**:

- BA/BS in marketing, communications, or a related field
- +4 years work experience as a Social Media Manager (E-commerce experience advantageous)
- Proven experience working with influencers.
- Proficient with Sprout Social, Google Analytics or similar social media management and analytics tools.
- Strong organisational skills and ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
- Proficient in using project management tools (e.g., Asana) to coordinate cross-functional efforts and team activities.
- Ability to work in a high-pressure environment.
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