Paid Media Specialist

King James - Part of Accenture Song is currently looking for a (Digital) Paid Media Specialist to join their Digital: Media & Data team. This role is focused on performance and delivering measurable results for our client’s businesses The successful individual has a crucial role in strategic performance planning and recommendations, social campaign optimisation and insights reporting of our digital media campaigns as well as fulfil the optimisation function within the media team in our business.

**Responsibilities (include but are not limited to)**:
Media Planning

Proficient in Digital Media Planning
Propose new Digital channels for a client when they become available and are relevant
Ability to set KPI’s for campaigns and budgets if they are not pre-defined
Conduct research and find the insight in the research for proposals and campaigns
Identify the right audiences and channels for a campaign
Effectively manage media channels to deliver on Cost, Quality, and Timing targets
Creative thinking on campaign execution using multiple Digital media channels Implementation

Successfully implement social campaign set-ups
Implement media plans
Manage budgets spends accurately
Manage program execution and financial performance while ensuring that we deliver to KPI’s Optimisation

Review live data and recommend changes to affect overall campaign performance
Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Optimize our marketing’s conversion paths
Increase conversion rates and drive marketing-qualified leads
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Achieve and in most cases exceed KPI’s for the business
Proactively use optimisations and insights for future campaigns/iterations Reporting

Derive insights and propose tactics and recommendations
Propose changes and channel experimentation for enhanced results

**REQUIREMENTS**:
Requirements / Experience / Skills

Tertiary qualification in Digital Marketing
Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
Facebook Certifications (Blueprint)
GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
LinkedIn Campaign Manager
Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
Well versed in Digital (full digital eco-system / digital media landscape)
Knowledge of Websites and UX (for KPI setting on a lead model)
Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
Knowledge of programmatic service providers and their offerings
Knowledge of analytics and reporting tools
A strong ability to glean insights from data for reporting and proposals
Intimate knowledge of other platforms that are mainstream and become widely adopted in our client’s space.
Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
A good command of the English language (both verbal and written)
Strong time management skills
Strong presentation skills
Strong multitasking skills (ability work on multiple briefs at any given time) Personal Attributes

Team player with the ability to work independently
Ability to remain calm in a pressurized environment
Able to receive constructive criticism and advice
Accountable
Deadline driven
Solution driven
Reliable
Resilient
Proactive
Meticulous with attention to detail
Self-starter