Paid Search Specialist Cape Town

**Position Purpose**: Reporting into the Senior Paid Search manager, you will be responsible for managing UK Google Ads, Microsoft Ads and Apple Search campaigns. The said accounts will need to be analyzed, and a subsequent plan executed in order to improve Quality Scores and performance against business KPIs.

Expanding the accounts, optimizing existing activity, and taking a proactive approach regarding ideas for future campaigns and relevant content to be briefed in to cross-functional teams, will also be required.

Based in Cape Town

**Primary duties will include**:

- Taking the lead in confidently presenting progress and results to relevant stakeholders, upwards and across the business for your region, articulating information clearly
- Creation and management of search campaigns including campaign structure, keyword research, ad copy and landing pages, across the web, mobile and app environments
- Improving efficiency and maximizing the ROI of paid search by way of implementing best practices, process and optimization techniques including:

- Implementing and testing bidding strategies designed to maximize KPIs
- Increasing keyword Quality Scores
- Increasing impression share
- Ad copy testing to increase CTR
- Landing page A/B testing to increase CVR
- Search query report analysis
- Competitor monitoring and research
- Experimenting with audience targeting and layering
- Keyword research into local financial market events that have the potential to increase demand for our products
- Monitoring volatility in the financial markets and reacting to take advantage of heightened interest in our products
- Create briefs for the production of assets designed to improve performance including ad copy and landing pages, considering audience research and profiling
- Working closely with the local marketing team to:

- Ensure keywords, ad copy and landing page content speak to the local audiences
- Identify opportunities where paid search can support local marketing initiatives
- Deliver a calendar of search activities aligned to market events, product roadmaps and information on BAU focus, as well as budget forecasts and a risk benefit analysis
- Contribute to the strategic acquisition roadmap
- Implementing tracking and redirects so performance can be monitored on various platforms
- Analysis of the full paid search funnel, from impressions all the way through to new traded account ROI to ensure each touch point in the journey is optimized
- **To land this role you will need:What makes you stand out: Working environment**:

- A background working with large paid search budgets and managing multiple accounts
- Hands on experience and advanced knowledge of paid search auctions, bidding strategies, optimization and testing methods and account management
- Proven track record of improving keyword quality scores and increasing return from advertising spend
- Experienced in using 3rd party bidding technology, SA360 preferred
- Intermediate Google or Adobe Analytics skills
- Experience of working in virtual teams, and of working remotely with international resources and stakeholders
- Proven track-record of delivering sales campaigns, both ecommerce and lead-generation
- Persuasive communicator, both orally and in writing
- Ability to prioritize and execute multiple programs in a highly dynamic environment
- Strong problem-solving abilities; able to facilitate discussions and outcomes
- Advanced Excel, PowerPoint and presentation skills
- Experienced in implementing Google Ads scripts
- Comfortable working with a data management platform (DMP)
- Previous search account migration and SA360 onboarding highly desirable
- Knowledge of Apple iOS paid search and Google UAC
- An understanding of the financial markets, forex, CFD and online trading
- Hybrid

Work Location: In person