Senior Manager: Postpaid Cvm Commercial
7 days ago
At Cell C, we are not just a telecommunications company; we are a people-centric and consumer-focused organization committed to delivering exceptional experiences to our customers. In line with our dedication to customer-centricity, we are seeking a seasoned professional to join our dynamic team as a **Snr Manager: Postpaid CVM Commercial**to join our dynamic team of #Unstoppables.
**Purpose**
Responsible for the overall revenue, platform development, customer penetration, base management, base development related to personalized cross, upsell initiatives churn management, value perception and product NPS for Postpaid Business Unit.
Define and deliver the overall cross and upsell strategy and manage the development of an integrated platform and base management roadmap.
Provide managerial and operational guidance to ensure the end to end, delivery of the product line, from inception to going live in the market, to product management, profitability management, product support, input into training material and eventual discontinuation of products.
Lead a team of commercial managers to create and deliver positive customer lifetime values through agreed end to end lifecycle management and customer experiences
As part of the Senior Management team the primary function is managing the team’s performance, taking ownership of creating an internal and external customer centric environment, for the product services team to carry out the strategic mission for the Commercial Functional Area and align to the company’s overall business strategies of revenue growth, customer experience excellence and maximising returns to shareholders.
**Main Responsibilities**
**Strategic Implementation**
- Lead and manage the commercial and advanced analytics streams by developing the personalised cross and upsell base development strategy aligning output with Cell C’s strategic and business plan objectives.
- Lead and support commercial managers in delivering on a competitive strategy for the CVM portfolio to support all segments in all Regions
- Work closely with Advanced Analytics in understanding market trends, product performance and impact on base development
- Develop and maintain a comprehensive set of KPIs and/or SLAs against development activities, enhancements and opportunities
- Deve
lop an Go To Market action plan that specifies how the department will reach target customers and achieve competitive advantage
- Contribute towards the achievement of the Cell C base development strategy by identifying, evaluating, and structuring key products and capabilities to ensure continued financial health and maximum value creation through the entire customer life cycle
- Maintain an understanding of the overall strategy of the Cell C connectivity business by engaging with the internal and external stakeholders in order to develop appropriate execution plans suitable for the achievement of the strategic objectives.
- Codify the methodologies and processes within the CVM Cross and Upsell team for easy refinement and proliferation across multiple platforms, lines of business and the wider organisation
**Operational Excellence**
- Manage and lead cross functional teams (segment, product, technology, advanced analysis) to deliver products to market in line with the CVM and Cell C strategy for base development
- Drive commercial growth and profitability improvements at the EBITDA and Return on Investment (“RoI”) level
- Provide industry expertise by researching, analysing and interpreting technical, market and internal information in order to support, diagnose and design data driven personalised cross and upsell solutions
- Drive the effective incorporation of leading-edge capabilities and technologies including Machine Learning, Advanced Analytics and Marketing Technology software into day to day operations
- Manage the creation of development plans and forecasts, directing commercial managers to own this activity and regularly reviewing output
- Manage regular tracking and reporting of performance across all product lines to ensure that Cell C is optimising customer lifetime value by driving engagement, reducing churn, increasing revenue, improving margins and increasing sales volumes.
- Develop and maintain sound and healthy processes and working relationships with all other relevant stakeholders to ensure that the process of delivering on CVM objectives is optimized.
- Identify and manage stakeholders at various levels, finding out their needs/issues/concerns and addressing these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Engage the Pricing team where required for input on pricing
- Conduct regular assessment of divisional performance assessment against defined key performance indicators (KPIs)
- Keep abreast of the competitors’ products and activities in the market
- Present and influence final decision makers, either integral and or
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