Digital and Content Marketing Specialist

2 weeks ago

Cape Town, South Africa Zeal HR Full time

A well-established managed service provider is seeking a Digital and Content Marketing Specialist to join the dynamic team. This is a hybrid position based in Stellenbosch, Cape Town.

**Requirements**:

- Matric/ Grade 12 Certificate
- Business Marketing Degree/ Diploma
- 7+ years’ marketing experience
- B2B marketing experience essential
- Digital marketing experience (4+ years’ experience)
- Campaign management (4+ years’ experience)
- IT industry knowledge
- Marketing campaign development and ROI tracking
- Graphic design skills
- Adobe Creative Suite
- Copywriting skills (preferable)
- Impeccable written and verbal communication skills
- Exceptional interpersonal skills
- Attention to detail
- Can work under pressure
- Planning and Organisational skills
- Driven to grow and achieve goals
- Good with following Instructions & Procedures
- Team player
- Able to work autonomously

Key Responsibilities
- Management of brand in line with brand strategy for both clients and talent
- Design marketing material to support various marketing initiatives including social media campaigns and proposals
- Execute the social media strategy in line with business objectives
- Work closely with key stakeholders to support marketing campaign launches as well as any promotional activity
- Create a consistent voice across chosen platforms
- Create and manage social media campaigns that support lead generation. This will involve delivery within agreed timeframes and management of the budget
- Support achievement of recruitment targets by supporting the Head of Sales and Marketing and the People Operations Team with developing out the Employee Value Proposition and promoting the brand across multiple platforms
- Planning events from start to finish according to requirements, target audience and objectives
- Manage budgets and delivery within agreed timelines
- Update and analyse data to support marketing initiatives

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