Growth Marketing Manager

2 weeks ago

Cape Town, South Africa Merand Corbett & Associates Full time

Western Cape, CPT - CBD
- (Market related)

Creative and dynamic Growth Marketing Manager required to form part of an established, but growing Marketing team.

Do you have a passion for all things, data, tech and growth related?

Entrepreneurial, commercially minded individual sought with an eye for an opportunity.

Review data to identify opportunities and use your creativity to develop and execute innovative solutions.

Drive cost effective company growth.

**Key responsibilities**:

- Whilst focusing on customer acquisition, take the lead on identifying new and untapped opportunities to drive the additional growth the company requires to achieve it's business objectives.
- Adopt a data driven approach to prioritize opportunities throughout the conversion funnel to rapidly accelerate growth, lower cost per acquisition and improve customers’ experience
- Identify and set targets for the key customer acquisition metrics required to improve and measure performance against
- Generate a mix of innovative and traditional ideas to achieve your objectives, and then lead the implementation of these
- Manage A/B testing programmes to optimize performance
- Scale, and automate successful growth solutions
- Strategize around how to best launch new products to achieve high levels of customer adoption
- Support the CMO in developing future growth strategies
- Build and lead a dedicated Growth Marketing unit
- Continually analyze customer feedback and user behaviour data to identify pain points and growth opportunities
- Exchange ideas/data/feedback with other departments to improve company product offering and conversion rates

**Skills and experience required**:

- Bachelors degree in Marketing/Business/Communications or equivalent
- 6 years plus experience in marketing, business development or digital innovation, with an minimum of 3 years' experience focused on growth and performance marketing
- Strong track record of end to end experience leading successful growth initiatives
- Experience developing growth strategies and go to market plans for new product launches
- Strong understanding of conversion rate optimization (CRO) principles and hacks, ideally in the financial services segment
- In-depth knowledge of web and digital marketing analytics (including tools such as Mixpanel)
- A/B testing and data analytics experience
- Knowledgeable about referral marketing and how to create viral growth
- Good knowledge of both inbound and outbound marketing
- Experience with common growth hackings tools such as Optimizely for A/B Testing
- Good working knowledge of CRM & Marketing Automate tools (ideally Airship or similar)
- Experience working within a fast-paced financial services industry ideal
- Experience of leading small teams

**Competencies**:

- Data driven with strong analytical capabilities
- Creative thinker
- Strong commercial acumen with the ability to prioritize
- Tech savvy
- Customer focused
- Entrepreneurial nature
- Strong communication skills
- Ability to manage, lead and inspire people
- Ability to see the big picture and think long term
- Relentless in pursuit of growth
- Entrepreneurial by nature

For more information please contact:

- Carin Walters

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