Digital Campaign Manager

11 hours ago

Cape Town, South Africa The Grow Collective Full time

Digital Campaign Manager (Performance Media)
(Multi-platform builds, optimisation and insights)
About us
We’re a small but dynamic and fast-growing full-service digital agency, expanding into a new division dedicated to servicing our UK agency partner focused primarily on digital media and performance marketing.
Our team runs performance campaigns across Meta, TikTok, Pinterest, Reddit, and Google managing large-scale, multi-brand activity for UK clients. We’re collaborative, systems-driven, and focused on quality, consistency, and measurable results.
Role overview
The digital campaign manager (performance media) is responsible for the hands-on management and optimisation of performance campaigns across multiple digital platforms.
You’ll build, launch, and optimise campaigns, ensuring pacing, delivery, and performance align with client KPIs. This is a data-driven role that requires technical understanding, attention to detail, and a love for performance metrics.
Key responsibilities
Build, launch, and manage multi-platform performance campaigns (Meta, TikTok, Pinterest, Reddit, Smartly, and Google).
Execute daily and weekly optimisations to maximise performance and budget efficiency.
Perform QA checks on campaign setups, targeting, creative pairing, and naming conventions.
Track pacing, budget, and performance against client KPIs.
Prepare and contribute to weekly and monthly reports, including data commentary and insight.
Identify trends and propose testing and optimisation strategies to improve results.
Collaborate with pod managers and junior campaign managers to maintain workflow and reporting accuracy.
Ensure consistent use of processes, naming conventions, and QA frameworks.
Stay up to date with platform innovations and best practices.
**Requirements**:
3-5 years’ experience managing performance campaigns in a digital agency environment.
Hands-on experience in meta ads manager (essential); familiarity with TikTok Ads, Google Ads, or Smartly (advantageous).
Strong understanding of campaign delivery metrics, audience targeting, and optimisation logic.
Confident analysing performance data and presenting insights.
Process-driven, detail-oriented, and proactive in managing timelines and tasks.
Strong communicator with solid English writing and comprehension skills.
Package
**Seniority**: Mid-level
**Salary**: R30 000 - R40 000 CTC
**Reports to**: Performance lead
**Location**: Cape Town (Hybrid)

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