Digital Campaign Manager

**RESPONSIBILITIES**:
Build, plan and execute a comprehensive paid digital marketing campaign strategy. This should include social media, Google advertising and external media buying.

Manage the placement and scheduling of digital ads to reach the right audience at the right time

Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

Conduct A/B testing and experimentation to refine campaign elements and strategies

Optimize campaigns for search engines (SEO) and manage paid advertising campaigns (SEM) to increase online visibility

Conducting keyword research and recommending optimizations. Ad copy creation and testing

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Write, edit and proofread copy for promotional materials within marketing campaigns.

Identify trends and insights, and optimise spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Stay up to date with the latest technology and best practices. Stay informed about industry trends and competitor strategies to maintain a competitive edge

Reporting and budget management - Monitor and analyze campaign performance using analytics tools, deriving insights to make data-driven decisions
- experience with Looker Studio or similar

Manage the procedure, implementation, tracking and measurement of marketing campaigns.

Brief, collaborate and oversee the work of internal and external agencies/vendors, such as designers, animators and printers, who will deliver much of the campaign activity

**MINIMUM REQUIREMENTS**:
Matric

Degree in marketing, digital marketing, advertising, communications or a related discipline would be an advantage.

Certification in Google Marketing Platform, Google Analytics and Facebook Blueprint would be an advantage.

3-5 years’ experience in running campaigns and managing budgets.

Experience in the informal market will be an advantage.

Experience in formal retail will be an advantage.

Experience in identifying highly targeted audience segments and devising targeted digital campaigns for these audiences.

Solid knowledge of data led decision making and utilising data insights for digital marketing initiatives.

Ability to speak and write an African Language will be advantageous

Up to date with the latest trends and best practices in online marketing and measurement

Experience with using tool such as but not limited to - Ads Manager (META, X, Tik Tok, LinkedIn), Looker Studio, Brandwatch, Ad Dynamo, Google Analytics, Google Ads

**SKILLS**:
**Management skills**: As a campaign manager you will formulate marketing plans. You will also from time to time need to guide the team and agency.

**Strong Communication skills**: Written and Verbal

**Project management skills**: As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.

**Numerical skills**: An additional factor favoured, campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.

**ATTRIBUTES**:
Passionate

High Energy

Results driven

Confident

Assertive

Collaborative

Innovative

Adaptable

LI-AT1