Group Marketing Manager
1 day ago
**DUTIES & RESPONSIBILITES**:
- Will be responsible for the brand and brand identity
- Social media marketing
- Marketing strategy and execution
- Daily admin related work which is related to marketing
- Collecting, processing and compiling information for newsletters and adverts
- Compiling marketing performance reports
- Procuring quotes for marketing events and stock
- Liaise with suppliers on printing quotes and artwork
- Will be responsible for all aspects of marketing from digital, social media, PR, advertising, and events
- Implementation and execution of a marketing plan for the financial year
- The marketing plan must include a budget or proposal on how much spend will be done per applicable media
- There is a requirement for designing, executing, and managing adverts, banners, and associated items not only for social media, but also for other platforms
- Radio campaigns and advertising must also be considered
- Promotions and events will also form part of this portfolio including sponsorships such as golf days etc.
- As a dynamic business we naturally welcome alternate marketing and advertising opportunities which may not be mentioned above
- Compile and execute marketing campaigns across the marketing mix
- including digital, radio, outdoor and printed media
- Event planning and execution - organising, planning and hosting various corporate events throughout the year
- Coordinate articles with journalists who wants to interview various Branch Managers, process the articles and share them across all platforms as well as upload them on the website.
- Update and follow the CI brand guidelines and make sure those are enforced across all the Branches
- Arrange and control suppliers or marketing materials
**MINIMUM REQUIREMENTS, SKILLS & COMPETENCIES**:
- Completed BCom Marketing Degree
- Post Graduate qualification in Marketing is preferable
- Experience and working knowledge of the Adobe Design suite - including Photoshop, Illustrator, Premier Pro and Indesign
- Experience in putting together a multi-branch full marketing budget that extends across the marketing mix and control the budget
- Ability to travel independently to the various branches in the country
- Design experience of adverts - for print and digital is a must
- Video and photography skills as well as editing experience is a must
- Digital marketing experience with knowledge of reporting on social media, Google Analytics and AdWords
- Copyrighting is an advantage as the Manager will be required to put together PR pieces based of off campaigns and share those across social media as well as the website
- Working knowledge of SEO an advantage
- Extensive marketing and business experience required, at least 5 years
- Strong personal skills, ability to engage and forge strong meaningful relationships
- Strong communication skills
- Excellent administration and planning skills
- Excellent understanding of the marketing landscape
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