Campaign Marketing Manager

1 day ago

Cape Town, South Africa VA Central Ltd Full time

**Job Title**: Campaign Manager
**Location**: Remote (South Africa-based preferred)
**Reporting to**: Operations Director

**About VA Central**:
VA Central is a leading provider of virtual assistant services, with a strong focus on supporting UK-based businesses, particularly within the estate agency sector. As a Campaign Manager, you will be responsible for driving paid search campaigns, optimizing ad performance, and ensuring that paid media strategies contribute to business growth and objectives.

**Key Responsibilities**:
**Campaign Strategy & Management**:

- Develop and implement paid search strategies (Google Ads, LinkedIn Ads, Facebook Ads) aligned with business goals.
- Manage and optimize campaigns across various platforms to drive targeted traffic and meet performance KPIs.
- Conduct keyword research, competitor analysis, and ad copy testing to improve ad performance.
- Allocate and manage campaign budgets to maximize ROI.

**Analytics & Reporting**:

- Monitor campaign performance, including impressions, clicks, conversion rates, and cost per acquisition (CPA).
- Use Google Analytics, SEMrush, and platform-specific insights to measure success and identify opportunities for optimization.
- Regularly present actionable insights and performance reports to stakeholders, recommending adjustments based on data.

**Automation & Workflow Optimization**:

- Integrate PPC efforts with marketing automation platforms (e.g., ActiveCampaign, Zapier) to streamline lead generation and nurturing.
- Enhance customer journeys using paid ads to support lead conversion and sales growth.

**Lead Management & Nurturing**:

- Track and manage leads generated through paid advertising, collaborating with sales teams to ensure high-quality lead conversion.
- Optimize ad targeting and audience segmentation to improve lead quality and customer acquisition.

**Qualifications & Experience**:

- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 5+ years of experience managing PPC campaigns, with a proven track record of success in paid media strategies.
- Expertise in Google Ads, LinkedIn Ads, Facebook Ads, and other PPC platforms.
- Proficiency in Google Analytics, SEMrush, and other analytics tools.
- Strong knowledge of marketing automation platforms (e.g., ActiveCampaign, HubSpot, Zapier).

**Why Join VA Central?**
- Flexible remote working environment.
- Opportunities to work on exciting projects in a fast-growing industry.
- Collaborative and dynamic team culture that encourages professional growth.

**Hardware Requirements**:

- Own computer or laptop.
- ADSL/ FIBRE internet line with a minimum of 50 Mbps.
- Headphones for use with our VOIP phone system.
- Anti-virus installed.
- UPS/ Back-up battery for load shedding.

If you're a results-driven Campaign Manager expert with a passion for digital marketing and the ability to optimize campaigns for maximum impact, we'd love to hear from you

**Job Type**: Part-time

Pay: R17 000,00 - R25 000,00 per month

Work Location: In person

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