Direct Marketing Campaign Manager

2 weeks ago

Cape Town, South Africa Lula Full time

OVERALL ROLE PURPOSE The CRM Campaign Manager is responsible for planning, executing and optimising customer engagement campaigns across email, SMS, in‑app and other owned channels. The role ensures that lifecycle communications are personalised, timely and drive measurable impact on customer retention, conversion and engagement. Campaign Strategy & Planning Work with CRM Lead / Head of Marketing to define campaign objectives aligned to business goals. Translate customer insights, event/attribute data and lifecycle moments into targeted campaigns. Develop test‑and‑learn roadmaps for subject lines, content timing and segmentation. Campaign Execution Own end‑to‑end campaign delivery: briefing, building, testing and deploying across channels. Collaborate with the Creative / Content Specialist (design & copy) to ensure messaging and visuals align with brand tone. Manage campaign calendars and ensure alignment with wider marketing initiatives. Segmentation & Personalisation Partner with Data / Insights team to refine audience segments and targeting strategies. Leverage behavioural and transactional data to create personalised experiences. Ensure campaigns comply with POPIA and consent‑based marketing rules. Performance & Optimisation Monitor campaign performance in real time. Conduct post‑campaign analysis to identify opportunities for improvement. Recommend data‑driven changes to targeting, messaging or cadence. Cross‑functional Collaboration Work closely with Digital Brand and Content teams to ensure consistent messaging across channels. Liaise with Tech / Product for trigger setup and marketing automation flows. Provide input to loyalty / retention strategy and contribute to broader lifecycle marketing. SUCCESS MEASURES Retention & Loyalty: increase in repeat usage / frequency of engagement. Campaign Performance: open rates, CTRs, conversion rates. Revenue Impact: % contribution of CRM campaigns to revenue growth. Engagement: reduction in churn rates, increase in active user base. Operational: campaign delivery on time and error‑free. Experimentation: number of A/B or multivariate tests run and learnings adopted. THE SKILLS AND EXPERIENCE WERE LOOKING FOR 35 years experience in CRM campaign management or lifecycle marketing. Strong understanding of segmentation, personalisation and customer lifecycle journeys. Experience across different channels (Email required; advantageous to have push notifications, SMS and WhatsApp experience). Hands‑on experience with marketing automation platforms (e.g. Braze, HubSpot, Salesforce Marketing Cloud, Mailchimp, Iterable, etc.). Strong data literacy: ability to interpret reports, dashboards and translate insights into action. Excellent project management skills and attention to detail. Strong collaboration and communication skills. Experience in fintech / financial services or e‑commerce environments and exposure to loyalty / rewards programs preferred. Understanding of POPIA / GDPR compliance is advantageous. Required Experience: Manager Please note that all appointments are subject to our background checking process which may include credit, criminal and any other job inherent checks. Employment Type: Full‑Time Department / Functional Area: Marketing Vacancy: 1 #J-18808-Ljbffr

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