Social Media Specialist

2 days ago

Durban, South Africa TalentLink Full time

Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Setting up, managing and reporting on social ads
- Scheduling of all social media posts for all clients, as directed by Client Service
- Monitoring of all social media platforms for all clients, responding to simple enquiries and escalating complex enquiries to Client Service
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Set up and optimise company pages within each platform to increase the visibility of the company’s social content
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing

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